Bring your own device (BYOD) is a substitute policy, which allows employees, business partners, and other users to bring their personal devices, such as smart phones, tablets, and laptops at work to execute enterprise applications and access data. This trend is seen increasing at a rapid pace within various organizations. With the help of BYOD, employees find flexibility at work, such as extending hours and convenience to work from anyplace. Enterprises are also benefited in many ways, such as enhanced productivity, reduction in IT and operation costs, retention of employees, and better mobility for employees among others.

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The increasing adoption of BYOD and enterprise mobility, for reasons such as real-time communication, greater accessibility, end-user buy-in, and enhanced business productivity have boosted the BYOD market. The advantages of this technology have also resulted in the adoption of BYOD software among the small and medium enterprises. The rising mobile subscriber base and better telecommunication infrastructure for providing reliable connectivity anytime and anywhere, in addition to the overall improvement in network coverage are factors influencing the progression of mobility solutions.

The market report further provides a competitive benchmarking of the leading players in the industry, such as Airwatch, Mobileiron, Good Technology, IBM/ Fiberlink, and Citrix Systems, in terms of their product offerings, key strategies, and operational parameters. The report also provides market trends, overall adoption scenarios, competitive landscape, and key drivers, restraints, and opportunities in this market. The report aims at estimating the current size and future growth potential of this market across different solutions, applications, verticals, and regions.



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