Non-Alcoholic Squashes are ready to serve drinks consists of thick sugar syrup & fruits ingredients. These drinks are so called as healthy soft drinks due to presence of natural flavors.
The substantial increase in consumption & production across the globe shows the growth of the market.
With 46% global share, Asia-pacific had the largest share of in non-alcoholic squash market and is projected to maintain its dominance in near future. After Asia-Pacific, Latin America had the second largest market of non-alcoholic squash products in the same year. The consumption in the region is more than Western Europe as it shows a decline of 3% in the year 2014.
Further, North America non-alcoholic squash market is slowly gaining its ground in the global market and would offer an attractive market place for new and existing players.
Non-Alcoholic Squash Market is one of the moderately growing markets across the globe. Rise in health concerns & awareness about the long run health risks now forcing people to shift from consumption of soft drinks & other beverages to squash/syrups drink.
Fresh in nature when prepared, availability of different flavors and presence of natural ingredients would attract the consumers to consume the squash/syrups products in near future which further projected to pave the way for non-alcoholic squash market globally during the forecast period of 2016-2021.
Market Segmentation
i. By Ingredient Type
o Fruit Squashes
 Apple
 Mango
 Orange
 Blackcurrant
 Strawberry
 Others
o Vegetable Squashes
 Zucchini
 Butternut
 Scallop
o Herbs & Spices Squashes
o Others
ii. By End-User
Based on end user, the global non-alcoholic squash market is segmented as:
o Super Markets
o Departmental Stores
o Online Purchases
By Region
Non-Alcoholic Squash Market is further classified on the basis of region as follows:
• North America (U.S. & Canada)
• Latin America (Brazil, Mexico, Rest of Latin America)
• Western and Eastern Europe (U.K., Germany, France, Italy, Spain, Hungary, Belgium, Netherlands & Luxembourg, Rest of Western Europe)
• Asia-Pacific (China, India, Japan, Singapore, Australia, New Zealand, Rest of Asia)
• Rest of World

Growth Drivers and challenges

The rising demand of squash in bakeries, food & beverages industry would drive this market which further grows the non-alcoholic squash market globally.
The absence of alcohol & presence of natural ingredients and variety of flavors in all seasons attract the consumers to switch from carbonated soft drinks to squashes.

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Rapid urbanization & busy lifestyles would further bid to boost the demands of healthy ready to serve squash across the globe. Ease of availability of products would play an important role to drive the non-alcoholic squash market across the globe.
However, meeting various governmental regulations by food security & safety authorities for better quality services would be a restraint for this market globally as the presence of sugar in these squashes are high.
Moreover, presence of different soft drinks substitutes would be a big restraint for the market & would hinders the non-alcoholic squash market across the globe.
Key Players
• Assis Pvt. Ltd.
• Bickford's Australia Pvt. Ltd.
• Britvic Plc
• Coca-Cola Company
• COTTEE’S Pvt. Ltd.
• Golden Circle Ltd.
• Humdard Laboratory
• Nichols Plc
Segmentation
• By Devices
• By Services
• By End-user
Market Dynamics
Supply & Demand Risk
Competitive Landscape
Porter’s Five Force Model
Geographical Economic Activity
Key Players (respective SWOT Analysis) and their Strategies and Product Portfolio
Recent Trends and Developments
Industry Growth Drivers and Challenges
Key Information for Players to establish themselves in current dynamic environment
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