The global hair accessories market is anticipated to grow at a CAGR of 12.0% during the forecast period. Consumer shopping behaviour is shifting to online stores and platforms due to the wide availability of products, the convenience of any-time and anywhere shopping, last-mile delivery, safe payment getaways, various discount offers, and others. Such factors are encouraging consumers to opt for the online distribution channel. With growing consumer preference for the online platform, key companies are adopting online distribution channels to offer products to consumers. For instance, in January 2020, Forever 21 switched to e-commerce businesses with an aim to target consumers in Canada, Asia-Pacific, and Latin America. As per the company, post-switching to e-commerce channels, the demand from international shoppers for brand products has increased. 

Furthermore, social media and the latest trends have changed the consumer perception of hair accessories. Through social media, people are now more aware of the latest hair accessories. The growing number of celebrity interactions through paid partnerships and brands, as well as the growing number of social media influencers, have changed public perception of hair accessories through tutorials, makeover videos, and other forms of digital media. As the number of smartphone users is rapidly increasing, more users will use social media therefore, the chances of getting influenced increase thus the hair accessories market will grow. For instance, in 2020, the number of smartphone users reached 5.22 billion by the end of 2020, which represents 66% of the world's population.

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Market Coverage

The market number available for – 2023-2030
Base year- 2023
Forecast period- 2024-2031

Segment Covered- 

By Product
By Distribution Channel

Regions Covered-

North America
Europe
Asia-Pacific
Rest of the World
Competitive Landscape- including Claire’s, H&M, Forever 21, Annie International Inc., L. ERICKSON, Silke London, Invisibobble and others.

Hair Accessories Market Report Segment

By Product

Clips and Pins
Wigs and Extensions
Elastics and Ties
Headbands
Others 

By Distribution Channel 

Supermarkets and Hypermarkets
General Stores
Online

A full Report of Hair Accessories Market is Available @  https://www.omrglobal.com/industry-reports/hair-accessories-market

Hair Accessories Market Report Segment by Region

North America                                                                                                           

United States
Canada

Europe

UK
Germany
Spain
France
Italy
Rest of Europe

Asia-Pacific

India
China
Japan
South Korea
Rest of APAC

Rest of the World

Latin America
Middle East and Africa 

Company Profiles

Annie International Inc.
Bunzee Bands, LLC
Claire’s Stores Inc.
Creative Findings LLC
Forever 21 (Aditya Birla Fashion & Retail Ltd.)
Hair Drama Co.
H&M Group
Jennifer Behr LLC
New Flag GmbH (Invisibobble)
Riot Custom Accessories (Legend Web Works, LLC)
SILKE London
SOQ
SwirlyCurly, LLC

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