Research Nester’s recent market research analysis on “Enterprise Single Sign-On Market: Global Demand Analysis & Opportunity Outlook 2036” delivers a detailed competitors analysis and a detailed overview of the global enterprise single sign-on in terms of market segmentation by component, deployment type, industry, and by region.
Surge in Advancement in Technology to Boost the Growth of Global Enterprise Single Sign-On Market
The global enterprise single sign-on market is estimated to grow on account of rising advancements in technology. Artificial intelligence is a technology that is currently being used extensively across many organizations and for a variety of tasks. Moreover, artificial intelligence (AI), which offers capabilities including speech recognition, computer vision, natural language processing, machine learning, and computer vision, has also been used in SSO since it is thought to improve SSO and cloud computing. By enabling features like chat or voice-based login, adaptive authentication, anomaly detection, data analysis, and personalization, AI may help SSO and cloud computing become more inventive, safe, effective, and user-friendly.
Moreover, a growing number of countries worldwide are calling for electronic government, or e-governance, due to increased understanding of the advantages of digitization. Consequently, this has forced these countries' governments to embrace and integrate technology into their daily activities. But when it comes to becoming the target of cyberattacks, the government is the organization most at risk. Government data is often stolen for financial gain or espionage purposes. Consequently, the government sector is witnessing a surge in the utilization of enterprise single sign-on.
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Some of the major growth factors and challenges that are associated with the growth of the global enterprise single sign-on market are:
Growth Drivers:
• Growth in Number of People Working from Home
• Surge in Need for Corporate Cybersecurity

Challenges:
It is imperative to demand and maintain incredibly strong passwords. If one set of SSO credentials is leaked, there could be many breaches associated with the same user's account. Additionally, if any systems linked to the provider's identity are hacked, they could become targets for an attack. Therefore, this can prevent the market from growing in the future.

By industry, the market for enterprise single sign-on is segmented into BFSI, healthcare, government, retail, education, IT & telecom, and others. Out of these, the BFSI segment is estimated to capture the highest market share of about 30% over the forecast period. The growing inclination toward internet banking is expected to have an impact on the segment's growth. However, the retail segment is also projected to owing to the growing threat to e-commerce websites.

By region, the Asia Pacific market for enterprise single sign-on market is set to grow over the forecast period. Single sign-on (SSO) solutions have become more important in corporate cybersecurity owing to surging cyber-attacks in this region. Furthermore, the need for ESSO solutions is also being driven by the increased emphasis on remote work and workforce mobility, which allows users to safely access company resources from any place or device in this region. Organizations are quickly implementing policies for remote work as a result of the COVID-19 epidemic, which has further expedited this trend.
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