Anyone who has an online business running should engage in some kind of internet marketing and website promotion to work up their online visibility. Using white hat methods without doubt helps your cause says the last Google update. Designed to promote the idea of implementing white hat SEO practices, the Google 2012 April update has caused quite a stir in the search engine rankings.

Considering the changes already showing up in the search engine, sticking to the last Google update is the best way to go about your website’s promotion. One route to go when tackling this is using white hat link building. Although it is very time consuming and not the easiest of ways, it has guaranteed results on offer, and is one of the best ways to engage in SEO in its different techniques. Using the Google 2012 April update, you are guaranteed to succeed and increase your website visibility in search engines.

This kind of SEO is not just very effective over time, but it is very safe and ethical, 100 percent. The last Google update recommends which way SEO companies should go as far as link building is concerned, since links are usually gathered by using various methods. One recommendation is that that the links from your website will have to be placed in websites related to your business, which are mixed with optimized and unique content. This will make sure that through using the Google 2012 April update, your website will become way more visible on search engines. This will cause your website to have more traffic and more hits, and in turn will take your website and business further to a new level altogether.

The last Google update, the Google's Panda Algorithm, was harsh on content farms, and this Google 2012 April update is against the black hat SEO practices that are in existence. Websites which chose shortcuts to rank well for a certain period of time have taken a bad hit, indicating that Google would appreciate only standard SEO practices. For example, Building article links is one of the best ways, but make sure not to use the same article on different sites, because Google doesn’t like repeated and duplicated content.

In fact, Google penalized different sites, which built duplicate content over several networks, creating various links between each other. Duplicating of content, creation of poor content crammed with keywords, articles that are spun using software are also penalized, and also the websites that use some kind of automatic submission are already on the hit list. All of these websites mentioned are penalized due to their unethical actions. Especially after the last Google update it is very vital not to use duplicated or spun articles or any kind of automated submission so you can guarantee that Google will not penalize you or your business in anyway.

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