Business processes are getting more complex with days passing. To keep up with this rapid development, transparent communication channels are required. A channel management system ensures that a product or service reaches from vendor to distributor and from distributor to retailer smoothly. Managing this entire process is quite challenging for the vendor as a range of complex processes comprise of the distribution and sales modus operandi. There are wholesalers, retailers, Value-added resellers (VAR) and affiliates engaged in the whole process. Therefore, managing these partners becomes necessary for the vendor to ensure a long-term symbiotic relationship with their distribution channels. A partner portal accurately helps the vendor to manage all these things. What are the main challenges that are faced by the vendors? How can they be resolved? Let’s check it out here.

Customer relationship: Good customer service converts into customer faith and loyalty. Unfortunately, the workflows and tools for customer relationship management are quite complex. Easy to use CRM solutions are fine for small enterprises. But a partner portal management system is fit for all types of business enterprises (both small and large). The entire sales pipeline can be easily monitored by with the help of this type of application. It is important to understand how the distributor packages and sells the product. Receiving customer feedback is also enabled by this type of system. With the help of channel management software, the vendor can also supervise how well the VARs or Value-added Resellers are performing. This results in better customer service.

Incentive management: Distributors are encouraged by the vendors through incentive schemes. Channel partners always look for their profits in selling a third party product which is quite natural. Devising an incentive scheme is quite important and that can be done through a channel management system only. Not only incentives, the vendor also needs to arrange for allowances. For example, the distribution channel has to be given shipping allowance in case it takes the responsibility of transporting the product or service. On the other hand, warehouses allowance should also be given for tangible goods. The core sales team is largely driven by incentives and other benefits that solely depend on their performance. A partner portal management system helps the vendor to analyze their performance graph, introduce and modify incentive schemes easily and effectively.

Conflict resolution: This is perhaps the most challenging aspect of distributor management. Channel to vendor and channel to channel conflicts need to be promptly identified and resolved. Otherwise, the entire business process is hampered and comes to a stalemate in most cases. Channel management software can facilitate the user or the vendor to resolve these issues quickly. Conflict in business is like a disease which should be treated and cured on an urgent-emergency basis.

An ideal partner portal monitoring system has all the features that can be utilized for the above-mentioned business aspects and issues. Go on Google and you are likely to come across a large number of solution providers who sell these systems.

LogicBay channel management http://www.logicbay.com/blog/ solutions have earned accolades across the world for the advanced B2B relationship management features integrated within. Manage your Partner portal http://www.logicbay.com/emerging-markets/ in a smart and effective way.