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German economic growth slowed in 2012 but remained positive. This was partly caused by the European debt crisis. The broader economic climate, however, did not dampen consumer spending on various types of goods. In fact, German consumers continued to spend on high-value toys and games products. Consequently, the toys and games market registered moderate value sales growth in 2012.

This Toys and Games in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Buy a copy of this report by Euromonitor International @ http://www.rnrmarketresearch.com/contacts/purchase?rname=63450

Product coverage: Traditional Toys and Games, Video Games.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
• Get a detailed picture of the Toys and Games market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Researcher has over 40 years’ experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Complete report spread across 53 pages @ http://www.rnrmarketresearch.com/toys-and-games-in-germany-market-report.html

Table of Contents
Executive Summary
German Toys and Games Market Continues To Grow
Licensing A Key Driver of Growth in Traditional Toys and Games
Major International Companies Dominate Toys and Games
Internet Retailing Sales Rise Sharply
Innovation To Drive Future Growth
Key Trends and Developments
Age Compression Influences the Toys and Games Market
Licensing A Catalyst for Growth
Lifestyle Changes Influence Demand for Toys and Games
Free-to-play Video Games A Strategy for Value Growth
Toys and Games Sales Are Highly Seasonal, Peaking Around Christmas
Market Data
Table 1 Sales of Toys and Games by Category: Value 2007-2012
Table 2 Sales of Toys and Games by Category: % Value Growth 2007-2012
Table 3 NBO Company Shares of Toys and Games: % Value 2008-2012
Table 4 NBO Brand Shares of Toys and Games: % Value 2009-2012
Table 5 Distribution of Toys and Games by Format: % Value 2007-2012
Table 6 Forecast Sales of Toys and Games by Category: Value 2012-2017
Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2012-2017
Definitions
Sources
Summary 1 Research Sources
Gamestop Deutschland GmbH in Toys and Games (germany)
Strategic Direction
Key Facts
Summary 2 GameStop Deutschland GmbH: Key Facts
Internet Strategy
Company Background
Competitive Positioning
Summary 3 GameStop Deutschland GmbH: Competitive Position 2012
Geobra Brandstätter GmbH & Co Kg in Toys and Games (germany)
Strategic Direction
Key Facts
Summary 4 Geobra Brandstätter GmbH & Co KG: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Geobra Brandstätter GmbH & Co KG: Competitive Position 2012
Habermaass GmbH in Toys and Games (germany)
Strategic Direction
Key Facts
Summary 6 Habermaass GmbH: Key Facts
Company Background
Production
Competitive Positioning
Summary 7 Habermaass GmbH: Competitive Position 2012
Idee + Spiel Fördergemeinschaft Spielwaren Facheinzelhandels GmbH & Co Kg in Toys and Games (germany)
Strategic Direction
Key Facts
Summary 8 Idee + Spiel Fördergemeinschaft Spielwaren Facheinzelhandels GmbH & Co KG: Key Facts
Internet Strategy
Company Background
Private Label
Summary 9 Idee + Spiel Fördergemeinschaft Spielwaren Facheinzelhandels GmbH & Co KG: Private Label Portfolio
Competitive Positioning
Summary 10 Idee + Spiel Fördergemeinschaft Spielwaren Facheinzelhandels GmbH & Co KG: Competitive Position 2012
Margarete Steiff GmbH in Toys and Games (germany)
Strategic Direction
Key Facts
Summary 11 Margarete Steiff GmbH: Key Facts
Company Background
Production
Competitive Positioning
Summary 12 Margarete Steiff GmbH: Competitive Position 2012
Ravensburger AG in Toys and Games (germany)
Strategic Direction

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