Before Sol Trujillo and Gary Acosta hosted their first L’ATTITUDE event to provide Latino business owners, employees and entrepreneurs with the necessary guidance and advice to excel in the modern economy, there has been little to no support to entrepreneurs with this cultural heritage. It was however not only the lack of support that was of major concern but also the inequality when it comes to the representation of Latinos in the workforce compared to those in leadership positions. The team at L’ATTITUDE aims to provide the group with the necessary support and guidance and the platform they’ve chosen seems to be the perfect solution to achieve just what they’ve set out to do, providing Latino entrepreneurs and business owners with the guidance, access to interested investors and the mentorship they need.

“Through our interactive virtual meetings, we can reach a much wider audience. Anyone can be present at our events simply by logging on through any computer or mobile device. During these meetings, we ensure to cover a wide range of topics that are all relevant to expanding the Latino entrepreneurial market. Currently, the rate at which Latinos are becoming employers and contribute by providing additional opportunities to the local job market is growing at a rapid pace. Yet, the interest of investors to help market development is often somewhat limited. Therefore, we are not only sharing information to our Latino partners with our events, but we are also creating awareness towards the investment opportunity in the market. We are always working towards attracting the interest of openminded non-Latino investors to provide support to our entrepreneurs, support that benefits the entire local economy,” says Andrea Trujillo, director of brand digital marketing at L’ATTITUDE.

These events cover topics such as how to make capitalism work for you in a modern age and the team ensures that they get speakers to present these topics to the Latino entrepreneurs they support. They are committed to providing lasting assistance, ready to share their knowledge and experience and uplift the community to excel. While these meetings are virtual, they are in no way one-sided as the team at L’ATTITUDE relies on the most advanced technology to provide interactive features, helping their attendees to reap optimal benefits through their presence. “Our events over the past couple of years have been an outstanding success and we can’t wait to continue the progress made thus far in 2021,” Trujillo concludes.

About Us: L'ATTITUDE is a business based national initiative that is designed to enlighten executives and help them understand The New Mainstream Economy and the US Latino cohort that is driving it. This established conference is held annually and is a world-first, live cast, on-stage, interactive event steamed to any device anywhere. L’ATTITUDE hosts top CEOs, economists, celebrities, politicians, industry influencers and more. Participants at L'ATTITUDE engage in an open dialogue about the facts and data of America’s Latino Factor and The New Mainstream Economy. The conference is due to run from September 29th to October 2nd, 2021 with topics including media and entertainment, issues and politics, business and economics and much more. Sponsored by top brand names and with a lineup of top-notch guest speakers, the conference is guaranteed to be another great success in 2021. To find out more, visit https://lattitude.net/