29th November 2011 - Candies are not any more something uncommon or extraordinary. They are very much a part of ours day to day’s life today. There have been surprising changes in consumption and availability of the varieties of it. People of all age groups, without any fraction of doubt, are big fans of sweets.
The tastes of people have kept on changing since years, and manufactures have always come up with new flavors and varieties so that they can keep people happy. Some of the candies are too soft, so they just dissolve in mouth; some are hard, chewy and brittle. But the sale of Bulk Candy depends upon the uniqueness in taste and texture that gives boom.
Since old days itself, candies have been a symbol for happiness. Candies are considered to be gift for children. But then even the elder’s love it. People have always had a weakness for sweetness. Earlier you needed to go to the shops to buy sweets or candies, but these days things can be done online. And moreover, you can also give sweets to your friends and relatives during any happy occasion in large amounts too.
Gone are the days when candies were specifically manufactured by some painstaking processes. Now simple processes are used for the manufacturing of candies, which are simply irresistible. Taste and texture is very important part of it. Slight negligence may cause a vast difference in their texture. Moreover, there are many small scale industries too working in this trade, apart from the big guns.
Candies are available not only in different tastes but also in different shapes too. As per occasion you will get then as you want. Handmade candies are more costly the ones made by machines. Sugar- free candies are also in for weight conscious people. Nutties are all time favourite as well as liquor candies too.

Marketing depends upon ‘USP’ of candy and at same time packaging is also that much important. The look is most important to grab the attention. Every effort is taken in order to make these candies look attractive so that they can hold public attention. The packaging of the Bulk Candy also needs a special mention in this regard.