Jingles have been intertwined with advertising since advertising began! Advertising jingles are probably the most important components of any ad campaign and ad makers have always suggested that jingles be added to advertisements to make them more attractive. Jingles are nothing but short clips of music added to the advertisement films to make them more catchy and memorable. Jingles can either be added to television ads, films or to radio advertisements. Sometimes the same jingles have been used in television, as well as radio advertisements. How Jingles Are Made The jingles are usually composed by professionals. Since jingles are important components of the ad campaign, a lot of care is taken to ensure that only a very high quality advertising jingle is produced. Because they are so popular, and also given the wide reach of them, a lot of established musicians also lend their talents to it. As a result, it is often seen that the advertising jingles are of superior quality. This further goes on to boost the advertising efforts of the company as with a good jingle, the ad stands out, and quite obviously, it is every ad maker\'s desire to have an outstanding ad, quite literally so! History suggests that jingles have dramatically helped the cause of advertising.

Using jingles for advertising almost always helps a product perform better in the market. In a very well known case, a cereal was almost withdrawn from the market after it failed to meet the sales target, but a timely intervention by its advertising jingle helped increase its sale to such great heights, that not only did it remain in the market, it grew to become a leader too. Such is the uncompromising power of advertising jingles. Advertising jingles cannot be incorporated into print ads. This is believed by many as one of the biggest drawbacks of print advertising. Jingles give the ad an extra edge. Since there is such a high demand for advertising jingles, a lot of people have even chosen to become professional jingle creators. As a result, you as an advertiser, have a lot of options. If you are looking to create a good ad, you should most definitely consider consulting a jingle composer.