1) SMS is more reliable
Don’t you just hate it when you’ve spent hours crafting the perfect email and then it goes straight to spam?
Even if you’ve followed all the best practices to dodge the spam folder you can never ensure 100% deliverability.
It’s even harder when it comes to B2B communication. Bigger companies and enterprises usually have granular email gateways with extended security.
2) SMS provides greater reach
On a global scale, more people own a mobile device than they are connected to the Internet.
3) SMS provides a more personalized experience
Why go to such lengths as to personalise your campaigns?
Well quite simply, because it works, it provides a better user experience and customers expect it from you. Bulk messages just don’t cut it anymore for a number of reasons.
To begin with, every customer is on their own unique journey. Every individual has different motivations to try, buy or stay loyal. So they expect you to meet them where they’re at on their journey.
4) SMS offers immediacy
SMS is one of the most immediate channels out there.
With a whopping open rate of 98% and with 90% of messages being read within 3 minutes, brands can be sure that their most critical messages will be read right away.
This enables brands to send time-sensitive messages such as last-minute deals, flash sales, event-related promotions, holiday greetings and so on.
5) SMS integrates with other channels
It’s important that your campaigns are integrated and that the different promotions methods are well coordinated and reinforce each other.
One of the best things about SMS marketing is that it is great as a standalone channel but also plays well with other channels.
6) SMS marketing has a sensational open rate
SMS marketing is way ahead of the competition when it comes to open rate.
The average open rate for text messages is 98%, compared to only 24.79% for emails.
The statistics for social media look completely hopeless since you can expect your message to reach only about 2-3% of your audience.
7) SMS marketing still has little competition
Did you know that in an entire day the average consumer is exposed to around 3500 marketing messages?
Marketing clutter is becoming a major problem for marketers and advertisers.
Consumers are overwhelmed with marketing content, making it difficult for brands to get noticed.
8) SMS helps increase customer engagement levels
There’s a misconception that SMS messages can only be used for reminders or to send vouchers and discount codes when you can do so much more.
What makes these text messages so great is that they are very timely, personal and relevant. They also make you feel more secure as you’d know what to expect and you feel in control of the situation.
9) SMS marketing is easy to track and analyse
If you don’t know what’s working and what’s not, how can you adjust campaigns accordingly, let alone improve them?
You can’t. That’s why it’s essential to track and analyse how your marketing efforts are performing.
This also goes for SMS Marketing. Thankfully, SMS Marketing makes it easy to track and analyse your campaigns. It allows you to track deliverability rates, open rates, CTRs, among others.
10) SMS has a great return on investment
As I’ve just mentioned, return on investment is one of the most important metrics to measure to determine the effectiveness of your marketing efforts. At the end of the day, it all comes down to the bottom line.
When done right, SMS marketing has a generous ROI.
11) SMS messages are easy to share
We trust the people we know. It’s only natural. That’s why 92% of consumers believe suggestions from friends and family more than they believe advertising.
Trust is what makes word of mouth marketing (WOMM) so effective and important to every marketing activity. If used well, WOMM is a great vehicle for exposure and distribution.
12) Rich SMS allows you to send any type of content
While in the past many marketers were put off by the fact that SMS was quite restrictive as it was only text-based and very character limited, that’s not the case anymore. Rich SMS allows you to send virtually any type of content.
Rich SMS even enables you to send more types of content than most channels including email and social.
For more details on our products and services, please feel free to visit us at: whatsapp bulk sending, whatsapp marketing malaysia, whatsapp marketing, whatsapp broadcasting, whatsapp bulk sender tools.