A safari is a journey done overland, commonly a trip by visitors to Africa. Earlier, this type of trip was often a big hunt game. Originally, the word safari is an alternative name for the word Swahili which means 'journey,' and in a royal or majestic era, the big game behind safari was to hunt, shoot, and then laboriously drag the hunt overland by a group of local tribes' people. Teddy Roosevelt, the US President, spread the concept of safari tourism in the United States. In a nutshell, Safari is referred as a trip done by adventurists to see and photograph wildlife or experience hiking as well as sight-seeing. Travelers are mostly attracted to witness the natural habitat of wildlife species such as elephants, lions, leopards, buffaloes, hippos and rhinos. At present, safari tourism in Africa is all about experiencing the local cultures of Africa, indulging in scenic sightseeing and taking part in adventure and outdoor activities. Besides, many safari parks are coming up with a new concept called ethno-tourism in which travellers get an opportunity to spend a few days among the local communities and live their lifestyles.

Safari Tourism in Africa: Drivers and Opportunities

Mainly, growth in per capita income is boosting the demand for safari tourism in Africa as well as all over the globe. The drivers that trigger the demand for safari tourism in Africa market are increasing tourism expenditure, growing urban working class population and rising GDP globally. Safari tourism in Africa is still an emerging tourism activity, and enormous opportunity including many untapped regions, innovative approaches or concepts such as ethno-tourism are coming up as a possible opportunity for safari tourism in the Africa tourism market.

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Safari Tourism in Africa: Trends

There is a growing trend of experiencing luxury safaris during safari tourism in Africa. In this travellers enjoy the ecstasy of the natural habitat of African wildlife and tribal life without compromising on their comfort living. Luxury safari is a fusion of tribal and modern vacation stay in which visitors visit the safari with all luxury amenities. Another noticeable trend encountered is the transformation of safari into holiday trip which is aimed at mostly sightseeing and photographing wildlife. Moreover, the concept of ethno-tourism in safari tourism has become very prominent among many tourists especially young and working class tourists for experiencing different lifestyles and natural habitats.

Safari Tourism in Africa: Restraints

Although demand for safari tourism in Africa is seen significantly in the travel and tourism market, there are certain factors which are hindering the growth of safari tourism in Africa such as the target audience or clients are very limited as the price of these safari packages is high. Other restraints encountered are infrastructure issues, safety issues, concern over aircraft or airspace safety and unawareness among global tourists about luxury safari as some travellers prefer comfort vacations. Moreover, the reputation of Africa as a non-safe region and regulations against the hunting of wildlife are further limiting the growth of the safari market in the Africa region.

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Safari Tourism in Africa: Options

There are more than 50 safari parks in Africa that attract tourists from across the world that visitors can visit if they wish to explore. Some of the notable ones includeMala Mala Game Reserve, Serengeti National Park, Okavango Delta, Mana Pools National Park, Moremi Game Reserve, Sabi Sand Game Reserve, Phinda Game Reserve, Masai Mara National Reserve, Ruaha National Park, South Luangwa National Park, Ngorongoro Crater, Selous Game Reserve, Kidepo Valley National Park, Kgalagadi Transfrontier Park, Chobe National Park, and Ol Pejeta Conservancy among many others.

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