The global automotive HuD market is projected to expand at a high CAGR during the forecast period. The growth of the market is attributed to the increase in the demand for superior consumer experience in vehicles, high customer awareness about vehicles and road safety, and growth in the demand for high-end and luxury cars.

An automotive head-up display (HuD) is a transparent display which provides information in the automobile to the driver at the viewpoint. HuD in automotive is an innovation in advanced driver-assistance systems (ADAS). A vehicles HuD is primarily utilized by the driver for deriving information about the road, warning signals, other vital vehicle & navigation information, and speed-related information. Additionally, if an automotive HuD system is combined with adaptive cruise control and on-board cameras to make safety systems.

Market Trends, Drivers, Restraints and Opportunities
• Growth in awareness about vehicle safety and increase in the demand for improved in-vehicle experience are driving the market.
• Increase in adoption rate of advanced technologies, rise in demand for connected cars, and growth in the adoption of ADAS are fuelling the market growth.
• Rise in the need for safety and increase in road accidents are expected to drive the automotive HuD market growth during the forecast period.
• Increase in the sale of vehicles boosts the market, as the HuD is a preferred component in automobile, which provides ease of availability of direction in the car.
• Growth in investments on luxury cars is expected to fuel the demand for automotive HuD.
• Flashing text, low light efficiency, and diversion from voice are likely to cause major road accidents, which in turn, is expected to hamper the demand HuD.
• High cost of innovative hinders the automotive HuD market growth.
• Lack of properties such as brightness and luminance and high-power consumption are projected to restraint the market during the forecast period.
• Advent of electric vehicles and semi-autonomous in the automotive industry, increase in disposable income of consumers, and rise in sale of luxurious cars are expected to create numerous opportunities in the market.
• Expansion of comprehensive voice operated HuD systems is anticipated to create opportunities during the forecast period.

Scope of the Report
The report on global automotive HuD market includes an assessment of the market, size, share, trends, segments, and regional markets. Overview and dynamics have been included in the report.

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Global Automotive HuD Market Segment Insights:
Based on components, the automotive HuD market can be divided into video generators, projection/projectors units, display units, software and others. The projection/projectors segment is expected to account a dominant share of the market. The projectors/projection units provide real-time information and data about the road conditions, lane departure alerts, road signs, and navigation maps. Rise in the demand for portable HUDs and windshield HUDs in economical vehicles and increase in the demand for contrast images in vehicle windshields are projected to increase the demand for projectors/projection units during the forecast period.

In terms of product types, the market can be segregated into windshield HuD and combiner HuD. The combiner Hud segment is anticipated to dominate the market during the forecast period. These HuDs have a compact design and need lesser installation space than other systems. A combiner HUD is created with a combiner, which is utilized as a mirror for displaying information. Combiner HUDs need limited space and can be integrated into the cockpit of any automobile, comprising sports cars with restricted cockpit space. They come with a single mirror in the inside, which makes their structure extremely flat, allowing them to be incorporated into smaller areas.

On the basis of technology, the automotive HuD market can be bifurcated into augmented reality (AR) and conventional. The augmented reality (AR) segment is expected to dominate the market during the forecast period. The AR HuD provides an exterior view of the traffic conditions, automobile condition, and other necessary information to the user. The necessary safety features in automobiles include blind-spot detection or night vision, pedestrian warning, and ADAS is also displayed using AR.

In terms of fuel types, the market can be categorized as ICE and electric. The electric segment is expected to dominate the market during the forecast period. Increasing government initiatives for the integration of electric vehicles, through policies for the development of electric vehicles and subsidies, and rising environmental awareness are expected to boost the demand for electric vehicles.

On the basis of end-users, the automotive HuD market can be fragmented into mid-segment cars, economic cars, and luxury cars. The mid-segment cars segment is expected to account for a key share of the market during the forecast period, owing to the rise in disposable income, surge in purchasing power of consumers, and growth in the demand for safety features in mid segment cars.

Based on regions, the global automotive HuD market can be classified as North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. The market in Europe is expected to grow at a significant pace owing to the increasing consumer awareness in the region and is anticipated to meet the safety standards to reduce the risk of collisions during front-end accidents. Asia Pacific is expected to account for major share of the market during the forecast period owing to rapid growth of the automotive aftermarket industry, availability of inexpensive labor and raw materials, and expansion of the automotive component industry are anticipated to fuel the market in the region.

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