H Greg Auto Auction is very excited to launch a few new social media endeavors in order to better serve their clientele, as well as reach out to customers that may not visit the dealership otherwise. By using sites such as Facebook and Twitter, as well as having an informative website, H Greg Auto Auction is able to have a strong online presence. H Greg Auto Auction’s use of social media is vital to serving customers nationwide.

“We understand that within the past 5 years, social media has become a tool that every business can use to grow and expand, as well as provide better service,” says Harry Kasparian, an H Greg Auto Auction employee. Kasparian went on to explain that he was a bit skeptical of the importance of social media in the beginning, as he believed Facebook and Twitter were only for social interactions. However, Kasparian and others at H Greg Auto Auction realized the importance of social media in the business world, and decided to create web pages of their own.

What is unique about H Greg Auto Auction’s Facebook page is the amount of information available about current vehicles that are on the lot. H Greg Auto Auction believes that by providing customers with up-to-date information about the pre-owned vehicles that are available, they are able to attract more customers.

H Greg Auto Auction not only serves the Miami area, but also clients nationwide. This means that a person on the other side of the country is able to see the available inventory at H Greg Auto Auction simply by subscribing to the Twitter account or checking the H Greg Auto Auction website. From there, the customer can decide to request more information from H Greg Auto Auction and potentially buy a car from the dealership.

H Greg Auto Auction also respects the feedback they receive online, especially on their Facebook page. With nearly 3,000 “likes” on their page, H Greg Auto Auction receives large amounts of feedback on their customer service and inventory. H Greg Auto Auction takes this social media feedback seriously in figuring out how to better serve their clientele.