Philadelphia, PA - Page One Marketing Geek, Philadelphia local marketing expert, Russ Royal is pleased to remind local business owners that using press releases is an effective and low-cost method for expanding business traffic. Business Owners looking to improve their brand recognition by increasing Internet traffic have a number of options available.

Search Engine optimization (SEO) and Pay Per Click (PPC) are the most often the methods chosen by marketing professionals. However, a well-written press release can be an excellent alternative that can have outstanding results especially in local marketing.

Speaking in an interview about Philadelphia local marketing, Russ Royal explains, "Being on page two or three of the search engine results, especially Google, is not good enough. Businesses on the first page of Google get 80 - 90% of the web traffic. It's simple, if you are not on the first page, you're dead. if you are competing with the guy across town who dominates page one, you need to think differently. The smart business owner who understands these numbers, will no doubt places a high priority in local marketing and being on page one."

He continues, "Most businesses spend a lot of money on local marketing that is outdated and stale. Any business owner can immediately improve his or her web presence by using well-written press releases that can and will, drive traffic to the website. Often, a good press release can show immediate results. Given what business owners can pay for pay PPC, a press release that gets 100 or more views can be a real bargain. It can be an amazing money saving ROI."

To show exactly how a press release might offer an advantage over PPC, Russ offered this example. "If you are paying for a keyword that costs $5.00 per click, one hundred clicks would cost $500. Suppose a press release program priced at $500 highlighting your brand, in the news, gets 300 clicks? That would be three times the exposure."

In the example above, Russ used a moderately priced keyword. For business owners in a more competative market, the ROI can be even greater, even for a PR that only gets 100 views. In a tight economy, and advertising budgets strained, smart business owners exploring new avenues for branding are finding that press releases can be extremely helpful in local marketing.

More About Page One Marketing Geek
Page One Marketing Geek offers a variety of services all designed to position their clients as industry leaders. In addition to press releases and local business marketing the professionals provide mobile web design, social media marketing, reputation management and video marketing.

Russ Royal can be reacherd in his office:
Page One Marketing Geek Local Seo Marketing.
3530 West Crown Avenue Philadelphia,
Pennsylvania - 19114
Phone: (215) 874-6700
http://www.pageonemarketinggeek.com