How many SMSs do you type and send in day? 5 perhaps... or 10... 15 maximum? What if you had to send thousands of SMSs in a day? How would you manage this? One thing is for sure - you cannot use your phone to send thousands of SMSs in one day. Your fingers will be sore by the end of the day and you wouldn't have completed half of the original number. So how do you think SMS marketers send so many SMSs throughout the day? They use SMS gateway offered by SMS services providers.

An SMS gateway is a technological concept that allows you to integrate your SMS marketing with your browser or email client. After you have created your database of customers you can use the SMS API to send SMSs to them through your browser or email client like Microsoft Outlook. There is not much you need to do. Create your SMS and click on send and the SMS will be sent out to all the people in your database. Technology also allows you to categorize your prospective customers so that you can send out customized SMSs to them.

There are simply too many benefits of an SMS gateway to ignore it, especially if you are an SMS marketer. The first benefit is that you can send your SMSs to thousands of people at the click of a button. SMS is something that no one will ignore. No matter how attractive an online ad is, an SMS ad, when well created, can generate more interest among people. The initial years of SMS marketing were difficult because people were sent random SMSs, whether they were interested in the product or service or not. Nowadays, as mentioned, you can customize and personalize SMSs and send them to people that could turn into customers.

Using SMS gateway from SMS services providers also helps you track your business through SMS. You can either create one way or two way SMSs. One way SMSs are generally used for announcing new products or services or schemes. They create awareness among customers. Two way SMSs are meant to evoke responses from your customers. You can give them an option to reply to your message to subscribe to a service. As the SMS recipients reply with their answers your database will be automatically populated for you to track the progress of the marketing plan.

Of course, a huge benefit of using SMS gateway from SMS services providers is that your SMS marketing program kicks off immediately. The moment you click “Send” your SMSs are delivered to your potential customers. Some of them will immediately revert and you will see almost instant results.

And all these benefits come to you for a very affordable price. If you compare ROI of using an SMS gateway from an SMS services providers you will only see benefits. Ensure you do proper follow up by trying to convert potential customers and your marketing campaign will surely bring in positive results.
An SMS gateway http://www.directsms.com.au/sms-gateway allows you to integrate SMSs with a system. Apply for an SMS services http://www.directsms.com.au/services provider to make the most of this integrated service.