Business owners today are thinking which channel to use to connect with their customers – through SMS marketing or email marketing channel. The fact is, mobile vs email doesn’t have to be considered as either-or. Both channels have clear advantages depending on your campaign goal and also your message. Following are some situations where you can send an email or send SMS online, and how you can make them work for your business.


If it is your first time to look into marketing your brand, SMS marketing is the place to begin. You can gain a wider audience when you send SMS online than when you do it with other forms of marketing. Consumers use their cell phones, even smart phones, mainly for texting. Like other business owners, you have your business goals and marketing techniques. Before you send SMS online as your marketing channel, you should first make sure that this will make you reach your goal.


On the one hand, when would it be better to use email to reach your customers? For most cell phone users, their buying habit can not be affected by mobile advertising. If you conduct your business primarily online and you want to influence your readers decision to make a purchase, email would be the best option. If you want to buy something online, browsing the Internet through your mobile device can be cumbersome. When you buy through email, there is the convenience of just clicking a link and you’re done with your purchase.


A great number of consumers use their cell phones for shopping, when they’re out of the house or office, and for texting. An SMS marketing campaign can deliver important information to your audience in a matter of seconds and while they are on the go. When you want an instant response, you just send SMS online. You can send alerts, reminders and interactive content. Some examples of things that you can send through mobile are “use this coupon at check out this day”, “text your vote now”, or “don’t forget your meeting at 2PM”. These alerts and reminders will get the best response from your customers with their mobile devices.


All consumers have their own preferences on how they would want to be contacted about your marketing messages. Some prefer to receive your message through email, while others want you to send SMS online. Before starting your SMS marketing campaign, you must consider their preferences very carefully. You can ask them upfront while you are communicating with them, or through your online form. Whichever channel they choose, this should be respected.


Using several marketing channels like the social media, email and mobile marketing can give your business an expanded reach. So, mobile should never be considered as better than email, or one is more advantageous than the other. What you should do is to consider your message and then select the channel that you should use.
To do SMS marketing http://www.directsms.com.au/products/mobile-marketingplus , just send SMS online http://www.directsms.com.au/services to all possible people you think can become your prospective clients.