When you set up an online shop, your main goal would be to boost your sales and earn more money. As most business owners, you employ several marketing techniques including email marketing and the social media. And then you hear about this short message service (SMS) marketing which is also called mobile marketing. Maybe you’re thinking why and how this marketing medium can boost your company’s sales when you just have to send online SMS to your existing and prospective clients.


It is a fact that 8 out of 10 individuals in the world own a mobile device, and they use it mainly for texting messages. This has popularized the SMS as a form of communication, with text messages created, sent and received by millions of people every day. Many business owners have started tapping into this type of product marketing, the mobile marketing. By merely sending an online SMS to your list of customers and acquaintances, you are enhancing your communication skills. Communication is very important in any business. It makes all the difference between your client being happy with the way you are sending them information and being unsatisfied with your lack of skills in communication. Apart from this, you can also possibly gain an increase in your sales by upto 10% or more.


Mobile marketing is perfect for your business, whether it is local or international. You can promote your products and services, increase customer loyalty, or provide incentives. You can send online SMS to your subscribers who have opted-in, with coupon codes directly inserted into your message, like: “present this coupon at check out”. Your customers will then be prompted to come to the store and redeem the coupon code that is in their cell phones.


With mobile marketing, you can send mass alert to people on your list. Because almost all cell phone users carry their mobile devices with them at all times, sending online SMS to their phones is a better way of alerting your subscribers. You can send them any important and urgent information like their order ready for pick up and change in time of appointment. Today, sending SMS online is not used by business owners. This technology is also very helpful to other industries, like in the medical field, where you will never again miss an appointment with them. School districts just send SMS to parents in cases of cancellation of classes during a calamity, or when there is a change in schedule of classes.


Because your subscribers have agreed to receive your marketing messages, you are pretty sure that they are interested in your business and like your products. There is a good chance that when you send them promotional messages, they will be led to make a purchase. This will result in an increased sales and more income for you. SMS marketing can also be used for ad-hoc purposes such as when you want to sell your overstock items, or when sales is slow – you drive traffic to your shop. You can also use it when you need to announce a new product, a new store opening, a one-day special, or some special events.
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