FOR IMMEDIATE RELEASE

California, April 6, 2016 – Lenny & Larry’s a privately held protein food company that is dedicated towards providing quality baked goods that not only taste great, but also contain healthy amounts of beneficial protein and fiber, is excited to announce that they have embarked on an intensive and strategic relaunch of their website.

Having been in the business of satisfying hunger (with their best-tasting, high protein snacks) since 1993, Lenny & Larry’s have not been able to realize significant online sales, despite their success with brick and mortar retailers.

Their protein packed baked goods can be seen online at https://www.lennylarry.com/shop/

Events however took a new shape and a complete turn-around during the last quarter (Q4) of the year 2015. Sales of the company skyrocketed, tripling within the first week. All this didn’t happen by chance. They are attributable to the hard work, versatility, expertise, and professionalism of the marketing team, headed by digital marketing veteran Patrick Thona – the icon behind the success of top companies like Quest and Sony Picture owned Crackle.

Given a 30-days ultimatum, and having analyzed and evaluated the needs of Lenny & Larry’s, Patrick quickly formed his core in-house team with a mission to take this enviable protein cookie brand to the next level.

He also mapped out a custom solution for their web presence. David Riggs (creative director) and Michelle Tea took care of design and social media respectively. Speaking about the success of their marketing efforts, Michelle commented; “It was kind of crazy. We actually launched ahead of schedule and got great results.”

In the words of David Riggs, he said; “I was stunned. I think this was one of the biggest companies I had no idea existed. They already had a great product. All we needed to do was bring out their unique voice.”Patrick continued, “Good SEM & efficient digital marketing strategy combined with great design and social signals will continue to drive traffic growth and increase revenue.”

Because the reward for success is more work and success, Lenny & Larry’s is also announcing that more features will be rolling out on schedule over the next several months. This is just the first stage. New retail, social, and affiliate systems would definitely go online in days to come.

Lenny & Larry’s strong social base on Instagram (@lennyandlarrys) and Facebook has given the team a home grown affiliate network. The next phase will allow these affiliates to monetize sharing for additional rewards.“It’s a great opportunity for affiliate marketers and even fundraisers” Patrick enthused.

Their Brand Ambassador Program can be found on the following link - https://www.lennylarry.com/ambassadors/

In a marketplace crowded with protein shakes, energy bars and health food gimmicks, Lenny and Larry’s looks forward to a new wave of growth by offering a product that everyone can enjoy. “You can’t eat a cookie without a smile” Larry, the co-founder of the company concluded.

About Lenny & Larry’s
“Lenny & Larry’s has been producing the finest tasting protein-rich cookies, muffins and brownies since 1993.

Included in the Inc. 500 fastest growing companies for 4 years running, their success can largely be attributed to the quality and integrity of their Baked Nutrition lines, which push the frontiers of taste, satisfaction and quality.

Lenny & Larry’s Complete Cookies are Vegan-friendly, Kosher, non-dairy, contain no eggs, no soy and are GMO-free: perfect for today’s on-the-go healthy living lifestyle.”

To know more about Lenny & Larry’s, visit - https://www.lennylarry.com/sweet-dreams/

Media Contact:
Lenny & Larry's Inc.
Name: Michelle Tea
Position: Digital Marketing Manager
Location: California
Tel: 818-727-0191
Email: [email protected]
URL: https://www.lennylarry.com