Pressure sensitive adhesives (PSAs) provide adhesion to dissimilar materials on application of pressure. They do not require heat, water or solvent to initiate bonding and fall into the category of dry adhesives. They can be used to affix materials such as plastics, wood, paper, metals and glass.  The advantages of using pressure sensitive adhesives are tackiness at room temperature, simple installation equipment, short curing times, peel resistance and shear resistance. PSAs are cost-effective when compared to other adhesives, welding and brazing.

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The major drivers for growth of the PSA market is its extensive use in tapes and labelling applications, which is primarily due to ease of application and adaptability.  The major challenge is the raw material availability and rising price. Moreover, environmental concerns about VOC content may lead to a shift towards bio-based adhesive market.
Pressure Sensitive Adhesives Market Taxonomy
On basis of type of resins
Rubber-based
Natural
Synthetic
Acrylic
Water-based
Solvent based
Silicone
EVA
Others (polyurethanes, hybrid, etc.)
On basis of Application
Tapes
Coating
Single Coated
Double Coated
Reinforced
Others
Tape Type
Specialty Tape
Masking Tape
Packaging Tape
Consumer Tape
Others
Labels
Permanent
Peelable
Frost-Fix
High Tack
Graphics
Signage
Vehicle Wraps
Logos & Emblems
Carpets & Mats
Floors
Films
Others
Specialty
Others
On basis of Technology
Solvent Solution
One Component
Two Component
Water-based
Emulsions
Aqueous Solution
Solid Hot Melt
Radiation
UV Cured
Electronic Beam Cured
On basis of End Users
Automotive & Transportation
Packaging
Electronics
Medical & Healthcare
Medical Devices
Health & Personal Care
Building & Construction
Paper Industry
Printing Industry
Consumer Goods
Power Generation
Solar Power
Wind Power
Others

Rubber based products have high tack, peel and are highly cost effective. They are also compatible with various non-polar surfaces. Also, their applications are limited to instances where exposure to heat, chemicals and UV rays is minimal. Acrylic products are optimal for outdoor applications due to UV, thermal and chemical resistance. Though, they lack the mechanical durability of rubber-based products. Furthermore, silicone products are special purpose adhesives and are expensive.

Packaging is the largest end use industry, due to demand from tapes and labelling segment. PSAs are used as temporary sealant in packaging and bandages in the healthcare sector. These applications are possible due to the shear and peel properties of PSAs. A lower shear and peel resistance than other adhesives makes it a prime candidate for temporary sealing.

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Pressure Sensitive Adhesives Market Outlook
Asia-Pacific is expected to be the fastest growing market in the forecast period. This is primarily due to increase in consumption of goods in major developing markets of India and China. This has led to demand in the retail labelling segment. In addition, packaged food and beverages consumption has increased due to “on the go” lifestyle. This has directly translated into packaging and PSA market growth.

The demand for high value specialty tapes has risen in the regions of Europe and North America. These regions will experience torpid growth due to market maturation. Solvent and water based adhesives contain VOCs, and are expected to lose their market share in these regions due to stricter environmental regulations.

Middle East is witnessing burgeoning growth in the construction segment. The countries in this region aim to reduce their dependency on oil revenues and have invested in many commercial and residential construction. This has translated into countries such as UAE, Saudi Arabia and Qatar turning into luxurious tourism and shopping destinations.
Latin American market has experienced growth due to a growing automotive and construction sector. Emerging markets of Argentina, Brazil, Chile, Colombia and Mexico are major players. Consecutive sporting events in the form of FIFA World Cup 2014 and Olympics 2016 had given the Brazilian economy a boost. Though, recently a slowdown has been observed. A return to previous growth figures is expected due to rising consumption from the ever increasing population.

The companies are adopting various organic and inorganic growth strategies in order to sustain their market position. Henkel Ag & Co acquired Novamelt GmbH to further consolidate its position in the adhesives market. Moreover, France-based company Arkema’s acquisition of Bostik allowed it to make a play in the Indian Adhesives market. The major players in pressure sensitive adhesives (PSA) market includes The Dow Chemical Company, ExxonMobil Chemicals, Arizona Chemicals, BASF SE, Scapa Group Plc, Avery Dennison, Arkema and Henkel Ag & Co.

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