Pharma logistics can be defined as the surgical, medical and pharmaceutical supplies that include medicines, equipments and devices commonly used in the healthcare sector. As the consumers of these products are the common people and their lives and wellbeing largely depend on what they are consuming while undergoing treatment of any sort, the pharma supply chains should be managed professionally and with zero errors. The problem that the pharmaceutical companies, distributors, stockists and retailers under them face is the entire supply chain is so complex that regular distribution with proper indexing sometimes becomes a very complicated job on their part. The pharmaceutical companies and their subsidiaries, therefore, look for cost-effective and streamlined pharmaceutical logistics management solutions.

One thing the pharmaceutical companies have realized pretty soon, there is no indisputable brand in the market. If you are following a fail-proof marketing strategy, if your pharmaceutical logistics supply chain is working properly and if you are being able to reach the buyers, you are sure to rule the market. Small and big pharmaceutical companies are now adopting cost-effective supply chain management solutions with an aim to reach more distributors and retailers and to expand their business. They first understand the risks of supply chain management and then they contrive bespoke plans. Pharmaceutical companies need to understand five factors for making their supply chains more streamlined. These factors are cost constraints, global and local competition, thorough planning, regulatory requirements and constraints, and product security. Pharmaceutical logistics procurement leaders around the world are sharing tips and suggestions and important advices through their writing and in webinars almost every day. Local players need to stay abreast of whatsoever happening around and they should know how market leaders are managing their supply chains.

It has to be understood by the local pharma companies who are gradually expanding their market overseas that pharma logistics and supply chain management is no more about keeping a track of stocks and selling and calculating profit. They should take now a holistic approach and should keep a track of which items are fast selling for resupplying the items when not in stock. On the other hand, slow selling items should not be stocked in large numbers to avoid wastage. They need to understand that sales and promotion is just a part of the entire process of capturing the market as the demand is already there. All they have to do is to provide their subsidiaries with pharmaceutical logistics just on time.

Pharma logistics is largely dependent on supply chain management. Therefore, the local companies need to understand how to optimize channel connectivity and leverage performance of key partners and subsidiaries. They also need to learn how to play in the global market, which is essentially more mature than any local market. Apart from meeting the local market demands, the pharmaceutical companies should also study emerging market trends and maintain their logistics inventory in a way so that newer demands can also be met. These pharmaceutical logistics companies should follow the global leaders in the industry in order to stay ahead of other local competitors.


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