If you’re the owner of a start-up company, you surely understand the need to create a name for yourself in your industry, and to brand your products and your services in such a way that will appeal to and attract new customers. Success stories abound, from Yahoo, to Xerox, to Jeep, and Google has even started to be used as a verb, which only gives further proof to the brand’s global reach and influence. A brand doesn’t make a company, but it’s always a great way to start your journey to business success. Keep reading to find out what registering a trademark can do to help your business, and what to look for in a reputable and reliable trademark registration company.

You will get quite a few benefits from registering a trademark, all of which are vital to growing and developing your new business. When you use and own a registered trademark, you can stop your competitors from damaging your brand, or from profiting off it. Once you’ve registered your trademark, you have the option of taking legal action against anyone trying to use it without your expressed consent. However, you can profit even more from your registered trademark, because you also have the option of selling it, or of giving others licenses to use it –for a fee, of course. Using registered trademarks will help you differentiate your services and products from your competitors’, and it will help you establish a name for yourself on the marker.

The easiest way to go through this registration process is to hire the services of a trademark registration company to act on your behalf. Do some research online before choosing a company, and guide yourself by the pointers included herein to make sure you choose the best company for you. First, you should look for a trademark registration company that employs experienced trademark specialists and Intellectual Property attorneys. Here, it does pay to be snobbish, so look for big names where education is concerned—look for people who graduated from prestigious schools like Harvard or Cambridge.

Look for a trademark registration company that is willing to regund your payment if you don’t want to continue with the trademark registration process once you’ve consulted with an Intellectual Property attorney to seek advice. This is very important, as you should always be able to change your mind, at least until such time as your registration process has started, and your application has been submitted. Look for a trademark registration company that offers its customers a free trademark search application. This search will always be your first step in pursuing any trademark application and registration process, and some unethical businesses will try to charge you for it.


In order to set your business apart from your competitors in the eyes of you customers and prospective customers, you need to think about branding your business with a trademark http://www.trademarkdirect.com Use these guidelines to locate a reliable trademark registration http://www.trademarkdirect.com company, and you’ll be free to focus on your product and on building your business.