One of the most important things to new business owners, is to find a way to set their business apart from its competitors, and to carve out a space for itself in its larger industry. If you want your business to be successful on the long term you have to turn it into a brand. You need to make it easily recognizable to consumers, and identifiable amongst all other businesses out there performing the same or similar service as yours. The easiest way to set yourself apart is to register a trademark to act as your business’ brand, its face to the outside world. Keep reading to find out more about what you need to do in order to register a trademark, and what the easiest way to go about this is.

Still thinking you can run your business just fine, the way you want, without having to register a trademark? Your brand won’t be truly secure if you don’t go ahead and register a trademark, and you open yourself up to a number of different risks. If you don’t take the necessary steps to protect yourself, other businesses could operate using the same trademark as yours, or one that’s very similar. This could either damage your company’s professional reputation and your name in your industry, or it could simply allow your competitors to get a piece of your profits, by using the same trademark as yours, and confusing the general public.

On the other hand, if you start using a trademark without doing a trademark search, and without registering it, you risk infringing on another’s intellectual property rights, so you’re opening yourself up to legal action, and you could end up paying a large amount in damages and compensations to a direct competitor. You shouldn’t think that no one will know or find out, either. The world is largely building its virtual shadow or counterpart, and some trademark search and registration companies also offer what’s called a trademark watch service, wherein they set out to protect their customer’s trademarks anywhere around the world. Remember, just because there aren’t any companies in your country with your trademark or one similar to it, it doesn’t mean it’s not registered – it could be registered with the intent to use, and you could still be held liable for using it, so stay safe.

Even before you start collaborating with a trademark search and registration company, you can do your own, albeit more limited, trademark search. You can use a feature provided on the U.S Patent & Trademark Office’s website, and run a free trademark search. Again, this will only be a superficial search, that will let you know if your trademark idea is feasible or not. Talk to a reputable trademark search and registration company, and its lawyers will help you perform a more comprehensive search, to see if you can go ahead with the registration process.


If you’re looking to set your business apart and you’re starting the process to < register a trademark http://www.trademarkdirect.com you should always begin with performing a thorough trademark search http://www.trademarkdirect.com this way, you’ll know if your desired trademark is available or if you should shift your focus and keep on brainstorming.