Melbourne, 25th April, ’18 – Martin Sorrell’s outdated business model has put the media advertising world in shock. Being an ad industry giant, he was not expected to be having a business model that is leading to literally a neverland. His lifetime acquisitions of advertising firms did make a powerhouse of itself, holding WPP and billion dollars models for top advertising firms worldwide. Howsoever, as an increasing number of companies take their advertising buying decisions in-house or opt for an automated ads buying, there’s been a report that has claimed media and advertising agencies to be down-swinging with relevancy.

While a newborn advertising companies Melbourne might be looking up high in the sky, here’s what latest study has to say – Advertising agencies, be it digital or mainstream ones, have become hardly of any relevance with businesses deciding to buy and place their own ads. If not, they opt for hiring an agency for a single project rather than putting them onto a full-time payscale – stated by the Managing Director of Concept Marketing Melbourne.

The condition sure has deteriorated, but one can still stick to the top position, if it wants; all you have to do is pick ‘treat’ over ‘trick.’ According to Concept Marketing, treatment can make remarkable changes in the present scenario of media advertising company Melbourne. If you look broader and across the global channels, the defamation case on Facebook has been making some tremendous news worldwide lately. While some of the private media houses were counting profits, Facebook was afraid to have lost a substantial amount of its advertisers. This is how, image of any business giant slides down and doubts to ever rise up. Facebook is no mid-scale startup unlike yours. Even though, there’s been a negative impact, but it will easily cope with the pace.

When it comes to a startup company, or brand reinforcement, you still have to rely on advertising companies despite of all the irrelevances, because you will want to save on your overheads. Concept Marketing hits at the point where you’ll find benefits, working with Concept Marketing once again. Having specialized with advertising, media, analytics, reporting, design, print, events, PR and digital marketing, we take an uplifted take on things. Below are a few of hints –

• Concept Marketing proposes to the audience with not just product puffery, or words, but it makes each ad speak to each consumer. For instance – ‘Buy this product for its this bunch of benefits.’
• Headlines get more than 50% of the work done – They claim to be having a team of most meticulous content developers in the country. ‘Our Headlines Are The Head-Turners.’
• This agency claims to be having skills to make offers, what clients can’t say NO to. They simply believe in repeat customers.
• Make the clients see genuine benefits in working with them. Here’s the trick they apply – List out services, for each service, make a list of features to each and then, what result each feature could bring in.
• Lastly and what seems out to be the most interesting of all – They create an Advertorial, means story telling. Show what and how you have worked in the past, which turned out successful for the clients.

The firm did come up with some promising concepts of ‘how could an advertising agency sound still relevant while the biggies are implying negative comments?’