Martin Sorrell’s outdated business model has put the media advertising world in shock. Being an ad industry giant, he was not expected to be having a business model that is leading to literally a neverland.

In a marketing world that is increasingly competitive due to the instant global nature of the internet, media advertising companies in Melbourne are telling business owners to spend more on digital platforms.

It’s time to challenge your marketing consultants in Melbourne. While many digital marketing services will present you with your website’s clicks, views, user profiles, time on page, bounce rates and the like.