High disposable income coupled with a large presence of the media and entertainment industry is the key factor for the high market size and growth rate of the United States OTT services Market. According to a report “United States OTT Services Market Size & Forecast 2026”, by Chrome Media. The market size of United States OTT services was around USD12.5 billion and is expected to grow at a CAGR of around 12% by 2026.

The availability of quality content across various OTT platforms has been a significant reason for many customers completely switching towards OTT services. The content made for OTT platforms is usually of a lower budget and in order to compensate for that, a certain degree of creative freedom is usually granted to their artists which results in better quality than the usual content available across the satellite services. Also, the content across these platforms can be accessed on-demand which makes it easier for the customer to access the content at their own leisure and frees the user of any geographic restrictions and schedules.

The impact of COVID-19 resulted in lockdown which forced many people to switch towards OTT platforms for entertainment. Shutting down of movie theatres, and entertainment zones also to the demand as production companies switched towards OTT platforms as movie theatres were closed.

The United States OTT services market has been segmented by type which includes Communication services, Media services and Application services, as well as by Platform Used which includes Smartphones, Smart TVs, laptops, gaming consoles and others.
In terms of region, United States OTT Services Market has been segmented into four regions, Midwest, Northeast, South & West. South Region which comprises Texas and other largely populated states accounted for the highest share on account of its highest population share in the country. This share is expected to remain the same during the forecast period.
The report offers insights around the current market scenario which comprises the market size, growth rate along with market drivers, challenges, current trends, and opportunity areas. The report also includes detailed information about market segmentation and key competitors present in those segments.
Key market players, which are covered in the report include:
• Netflix
• Amazon Prime
• Disney+
• Roku
• HBO
• Apple
• CBS
• Peacock
• Spotify
• Hulu
The report bifurcates the OTT Services Market by Type and by Platform. On the basis of type, the report segments the market into Communication services, Media services and Application services. In terms of market share by platform usage, the reports cover share by Smartphones, Smart TVs, laptops, gaming consoles and others.
The report, “United States OTT Services Market”, has been developed by gathering information based upon primary as well as secondary sources. Primary research conducted during the process includes interviews with OTT product & solution providers along with various industry experts. Secondary research includes an exhaustive search of relevant publications such as company annual reports, financial reports, news articles and other proprietary databases.

About Chrome Data Analytics & Media
Chrome DM is a technology-driven market research firm with a Pan-India on-ground presence. As of September 2017, the organization has a team of 650+ field staff, 150+ managerial staff and 450 tele-callers speaking over 22 languages to gather data from 5817 towns. With a presence in over 5,99,623 villages, Chrome DM also has an unprecedented reach into Rural India. Since its inception, Chrome DM has worked with some of the biggest brands across industry verticals, including Dabur, Gionee, Lava, Sony, Samsung, Government of Rajasthan, BJP, Employee Provident Fund Organization, Star India, Bureau of Energy Efficiency, Times Group, Future Group, Mercedes, Cafe Coffee Day, Zee, Soulflower & Mahindra amongst other reputed organizations, by providing them research & advisory.

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