Talking about online store, the development of this business is quite significant. This is seen from the number of online stores that is increasing from time to time. Many people start to sell their products via online besides using normal selling or traditional selling. Various products and services are available in this online store from cosmetic products, drugs, clothing, automotive, furniture, electronic device, and many more. Why this business develops well is something that is quite interesting to talk about as there are many people that start concerning of this prosperous business method. As a matter of fact, the existence of such online business helps the economical turn better. This is because the online business offers impressive profits for the business doers. With small capital people can start up their business via online and make profit out of it. There are even many people that does not need to put any capital but can employ themselves with their online business.

Online Store is a website that provides various things to be sold to the online buyers. The things can be in form of products and services. For example, a furniture company is creating a website to sell their furniture products. In the site the company puts various furniture images, videos, and detail information of the products to be seen by the visitors. Within this Online Store the visitors are allowed to take a look further or browse further to see other product displays for their reference. The website does not merely display product displays but also other information about the company profile, product reviews, customers’ reviews, certain tips, and contact information. This is to make the visitors put their trust toward the company so that they want to become the company’s customers. From this toko online the buyers may select the product or service they want to purchase by contacting possible contact person that is available in the website. Usually the store will offer the buyers certain payment terms to ease the buyers in getting the products and the products’ delivery is usually done via shipping or other possible delivery depend on the area.

In this online shopping, the method used to attract the buyers’ attention is different than in traditional shopping. To make people notice about the existence of the online store, most people usually use SEO system. This SEO works at keyword system that is when an online user writes certain keywords dealing with the products or services offered by the store, the user will find the store appears in the user’s search box. The store will appear in form of link. This is why the use of persuasive words are totally needed to attract people’s attention and interest to click the link and visit the website that has been in the link. When the user has been directed to the website, then it is the work of the website or the online store to promote their products or services. In this case, attractive and creative design of website is needed. To be able to make the visitor get interested to look further in the web, people usually use the service of website designer to create attractive website that is completed with creative features, impressive design, easy to read and understandable content. After all, it is the work of the website owner to assure the buyers that their products or services are reliable enough and also have the quality to be purchased.