Increasing health consciousness, acceptance by youngsters, diversity in variations and flavours, growing opportunity for new entrants are to drive the growth of salad dressing market in India.
Salad dressing market is an emerging market in India. The various types of salad dressing available in Indian market are Mustard Sauce, Honey Mustard Salad Dressing, Caesar Salad Dressing, Thousand Island Salad Dressing, French Salad Dressing, Vinaigrette Salad Dressing, Pasta Salad Dressing, Italian Salad Dressing, Creamy Salad Dressing, Garlic Salad Dressing, etc. catering to the diverse needs of the consumers. Salads are healthy and rich in nutrients, however the salad dressings add to the taste of the salad as well as increase the absorption power of those nutrients. Formerly, packaged salad dressings make use of unsaturated oils that are essential for the body to absorb the nutrients. Salad Dressings include various herbs like roasted garlic, sun-dried tomatoes, parsley, basil and mint which enhance the flavours and are also rich in Iron and Vitamin A and C. It also includes various sauces like mayonnaise, mustard sauce, barbecue sauce, salsa sauce, soya sauce, etc. Salad dressing not only acts as taste enhancers to the salads but also give it more nutritional value.
According to recently published report of Bonafide Research “India Mayonnaise & Salad Dressing Market Outlook 2021”, the salad dressing market in India has grown due to the dominance of the organized players. The organized players operating in this segment includes Fun Foods, Cremica, Remia, American Garden and Veeba. Among them Fun Foods, Cremica and Veeba are the domestic players, while Remia and American Garden are imported. Fun Foods share a majority of the hold in the market by offering six variants mustard sauce, caesar salad dressing, vinaigrette salad dressing, pasta salad dressing, honey mustard salad dressing and thousand island salad dressing. Remia and American Garden imports Mustard sauce, thousand island dressing, French salad dressing, Italian salad dressing, Russian salad dressing and others. Veeba Foods have introduced salad dressing in the late 2013 but has grown significantly owing to its wide range of salad dressings consisting of american mustard sauce, thousand island dressing, chipotle southwest dressing, caesar dressing, honey mustard dressing, ranch dressing and vinaigrette dressing.
With rapid adaption to international cuisines the number of QSR’s is also increasing. The QSR’s are the regular customers to the salad dressing market. However, they look out for quality in their foods so only the organized players are to benefit from them. The number of unorganized players are very less as they are only limited to smaller regions or areas or locations. The share of unorganized players is also to rise gradually with increasing interest in cooking and trying new recipes at home by not only the women but also the men and youngsters who like to cook as a hobby. The increased exposure to social media, cooking shows and website of celeb chefs are also to contribute to the growth of the salad dressing market in India. Over the period both the residential and industrial sector are to contribute to the growth of the market with diverse variations provided by increasing number of players.