Smart irrigation technologies help consumers of both agriculture and non-agriculture industries to schedule irrigation patterns and manage water demand with regard to their lawns, fields, or crops. Increasing importance of proper watering schedules and irrigation solutions in non-agricultural applications such as residential, turf and landscape, and golf courses, is a major reason for the growth of the non-agriculture industry.

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The demand for fresh water for irrigation purposes in the agriculture has been rapidly increasing. To meet this demand, optimal use of water is done which is achieved through the use of irrigation controllers, sensors and remote operations. Usually, the agriculture industry faces several risks which include monsoon forecasts, inadequate irrigation, and problems associated with traditional harvesting methods, which affects the overall productivity. The use of smart irrigation controllers can help farmers in overcoming these risks.

The trends of the smart irrigation controllers market vary across different geographical regions. The smart irrigation controllers market currently holds a prominent place in various countries of North America, Europe, Asia-Pacific (APAC), and Rest-of-the-World (RoW). North America is presently at the forefront of the global smart irrigation controllers market, with high market penetration rate in the U.S., Mexico, and others, which are expected to display robust market growth in the coming five years. North America, followed by the Asia-Pacific region, generated the highest revenue in the smart irrigation controllers market in 2018. The region has been experiencing a rapid growth rate in the past few years owing to several factors such as technological advancements in the agriculture industry. The Asia-Pacific region is currently the fastest growing market in the smart irrigation controllers industry. Rapid changes in the climatic conditions, significant government support and increasing need of saving water are the key factors supporting the growth of smart irrigation controllers in the region. Trends such as extensive demand for smart irrigation practices, increasing number of greenhouse cultivation, coupled with the dynamic government initiatives in the Asia-Pacific region have resulted in a high growth of the region. As a result, many farmers of the region are focusing on increasing crop yield and having an all-year-round supply of agricultural produce to meet the escalating demand.

The competitive landscape for the smart irrigation controllers market demonstrates an inclination toward companies adopting strategies such as mergers and acquisitions, business expansion and contracts, partnerships, collaborations and joint ventures and product launches. The major established players in the market are focusing on product launches and development to increase the customer base and enhance their business and regional products segment, whereas the relatively less adoptive strategies comprise partnerships, collaborations and joint ventures. Valmont Industries, Lindsay Corporation, The Toro Company, Hunter Industries, Rain Bird Corporation, HydroPoint Data Systems, Netafim, Rachio Inc., Weathermatic, Green IQ, and Nelson Irrigation, among others, are some of the prominent players in the smart irrigation controllers market.

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The smart irrigation controllers market comprises major companies providing key product types such as tap timers, stand-alone controllers, plug-in controllers and residential use irrigation controllers. This varied range of market participants provides opportunities to other players willing to bear the high risks involved in the industry. In order to lead the market as well as engage in the process of market growth, a company needs to work in collaboration with the top market leaders, acquire the relatively weaker companies, bring new products and services to the market, and improve the existing product offerings.

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