Success stories give us inspiration

All of us like to emulate the success of entrepreneurs, actors, sportsmen. This is the reason why people listen to their stories that are full of motivation and inspiration.
Most of us feel inspired by those who have fought against all ends and became successful in their chosen professions. But one thing that is common in all these stories of successful people is that all of them have worked really hard to overcome the challenges that came their way. You cannot become successful overnight because of luck or magic. Success comes to those who choose to follow the path they have chosen despite all the hurdles and challenges they have to face. It is their unwavering attitude, determination, and hard work that pays off in the end.

Team members play a crucial role in start-ups success

Many entrepreneurs believe their close friends will make perfect partners in any venture they wish to start. They think that family members and friends will remain loyal and honest to them. This proves to be a big mistake business and relations do not go together well. In fact, the chances of relations going sour are so high that they eventually impact the business in a negative manner. Yes, the success of your business is hugely dependent upon the team that you have chosen for it but choosing your family members and friends to be a part of this business is a mistake that you should avoid at all costs.
I was aware of this fact when starting HeraCloset and so I deliberately kept away from my close friends and family members.

Idea I had in mind when starting HeraCloset

People have become impatient and want quick results from everything in their lives. This is because of all the gadgets and rapidly advancing technology that have engulfed our lives. Customers want high-quality service that is efficient and does not waste their precious time. It is this thinking that gave birth to the concept of HeraCloset in my mind. Like ordering your favorite cuisine in Talabat without any delay. And an Uber cab that is at your doorstep in no time, I thought of HeraCloset where women could get a beautiful abaya that reflected the unique and beautiful Arabian culture whenever they needed one. I knew HeraCloset had the potential to spread the Arabian culture in a click of a button so I went ahead with the idea.

HeraCloset tries to fill the vacuum
There is no doubt that e-commerce has developed at a very fast pace in the Greater Middle East region but it is also a fact that there is huge potential in this industry. Even in real-world stores, there is a dearth of Arabic clothing to fulfill the requirements of the customers. If one looks at the vast region of the Middle East and GCC, he finds that there is no single platform dedicated to serving the customers searching for Arabic and Khaliji Fashion


Selling on social media platforms has its own limitations
To fill this vacuum, many designers and local brands have taken to social media platforms like Instagram, Twitter, and Facebook where they are selling Arabic clothing to cater to the taste of their followers. They are also using instant messaging apps like Whatsapp for this purpose. These are not shops or stores in the real sense of the word and customers complain about several issues like refund, warranty, payment options, consumer rights, and so on. Delivery and shipping is also a big problem for these social media stores.
Give your brand the standing it deserves
If these social media local brands try to expand their reach and register their presence in physical stores, they have to compete with big global brands. This is a situation where these small brands have practically no chance to win. This is where the concept of HeraCloset comes handy. It gives a chance to the customers to find and buy their favorite local brands without any difficulty. HeraCloset online stores have been designed to simplify the customer experience and to make available choices of local brands for them. And it provides a dedicated and focused platform for the local designers/ Labels which can give them the opportunity to differentiate.

HeraCloset strives to be a dedicated platform for women desirous of fashionable items of clothing, especially the brands that are local and emerging. I have a mission to make it a one-stop-shop for local brands that reflect Arabian and Khaliji look, personality and taste.

With Value-added services, success will be inevitable
At HeraCloset, we have made every effort to ensure a pleasing shopping experience for our customers. Towards this end, we have installed a highly secure payment gateway. We also offer multiple payment options to our customers like PayPal, COD, bank transfer, and so on. These efforts are much appreciated by our vendors as they get a chance to spread their reach on a global level.

It is our belief at HeraCloset that if we are able to provide essential services to both the customers as well as our vendors, it is possible to keep both of them happy and satisfied. We understood the importance of having the items to be tailored to fit perfectly the customer’s needs, with this attention, we have introduced customization to order products, where the customers can give order according to their own measurements rather than ordering from a few standard sizes.

We are aware that all people have become fashion conscious these days and they know how to look presentable and attractive in front of others. They know that their appearance matters a lot and helps in creating a nice impression on others.

It is a complete shopping experience
However, very few people know how to wear the correct outfit and mix and match things to look fashionable and different from others. This is why we have included a section of expert tips on our store to help people in looking and feeling at their best in their chosen outfits. HeraCloset also carries a blog section where customers can find large numbers of blogs containing Arabian fashion tips and latest fashion trends. These blogs can help women in choosing the right outfits to bolster their personality on various occasions.

We know how sensitive sellers are about the space they get to display their products on any online store. We treat all our partner brands as equals and given them optimum space to showcase their products. We allow them enough space to describe their products so that their customers have every bit of information when buying their products.

To make selling easy for the local brands, we have streamlined all the processes. This includes providing seamless logistics and highly secure payment options. We also market their products aggressively. The best part of the deal is that these local brands are not required to manufacture and store products on a huge scale as we give them sufficient time to prepare the orders we have accepted from our customers. This allows our partner brands to take stock of the situation and know which of their designs are selling in large numbers. We provide them with statistics dashboard to know which of their products are being clicked and purchased by our customers more than others.

HeraCloset was launched in October 2018 with 10 local brands that were being shipped all over the UAE. Today, there are more than 80 brands selling on our Platform and products are being shipped globally. We are excited and happy with the kind of response we have received from our customers and plan to launch an Arabic version of the store very soon. We are also working hard on making the shopping experience more pleasing and secure for our customers.

Final advice to the new entrepreneur

Like other entrepreneurs, I have my own share of disappointments and challenges. But I never allow them to stop or slow me down in my mission of making Heracloset.com the leader in Arabian clothing and Khaleeji look.
If you are a young designer with exceptional talent and creativity, you can be a part of the HeraCloset movement. Give the kind of exposure and standing that your brand deserves by selling your Arabia clothing on the exclusive platform of HeraCloset.

www.HeraCloset.com