Tokyo, Japan, December 19, 2013 – MicroAd, Inc. (hereinafter referred to "MicroAd"; Headquarters: Shibuya-ku, Tokyo; CEO: Kentaro Watanabe) a leading Ad Platform company in Japan launches "BLADE-APAC-NETWORK" a new network service of "MicroAd BLADE" that enable clients to convey their advertisements to APAC region.

"BLADE-APAC-NETWORK", a network that allow advertisers manage their advertisements using a single interface in "MicroAd BLADE" and advertisers can convey their advertisements to APAC region by huge inventory of the MicroAd. Till now, the problem of language and currency was a barrier when in the Ad serving overseas, but with this "BLADE-APAC-NETWORK", the advertisers have surpasses this problem, and effectively convey advertisements to APAC.

"Currently, the global companies have been rapidly expanding in APAC region, we hope that "BLADE-APAC-NETWORK" able to cooperate with the expansion of the market in the future of APAC. In the meanwhile, advertisers also able to do marketing across APAC through "BLADE-APAC-NETWORK"." said Kentaro Watanabe, CEO of MicroAd. "We will try our best to promote the Ad Technology in APAC, together with providing our DSP service "MicroAd BLADE", in effort to achieve the Sales Target of US$ 20million in December 2014."

"MicroAd BLADE" is known as the largest DSP in Japan and has a simple interface for display and smartphone Advertising management. "MicroAd BLADE" also offers in Japanese, English and Chinese as a language and supports Japanese Yen, US Dollars and Chinese Yuan as a currency for Asia since October 2012. Till now, "MicroAd BLADE" has more than 5000 Advertisers in Japan and 500 Advertisers in APAC.

MicroAd Group has already launched its regional subsidiary companies in APAC region, including China, Indonesia, Singapore, Vietnam and India.

MicroAd BLADE inventories in APAC
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Country Ad Inventory Internet Users Penetration
(% Population)
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Singapore 3 billion 4 million 75.0%
Indonesia 5 billion 55 million 22.1%
Philippines 7 billion 33 million 32.4%
Vietnam 3.5 billion 31 million 33.9%
Thailand 4.5 billion 24 million 34.8%
Malaysia 4 billion 17 million 60.7%
India 15 billion 137 million 11.4%
China 90 billion 538 million 40.1%
Hong Kong 3 billion 5.3 million 74.5%
Taiwan 8 billion 17 million 75.4%
Japan 60 billion 112 million 79.5%
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About MicroAd, Inc.
MicroAd, Inc. launched "MicroAd BLADE", a Japanese DSP with RTB and integrated with major exchanges and SSPs in June 2011. "MicroAd BLADE" has more than 5,000 advertisers and it is one of the leading Ad Platform companies in Japan.

Related links:
MicroAd BLADE: http://www.microad.co.jp/en/service/blade/index.php
MicroAd: http://www.microad.co.jp/en

Inquiries about this press release:
Inquiries about advertising
Contact person in APAC: Teruyuki Takaba (Singapore), e-mail: [email protected]
Contact person in Japan: Hiroaki Nakayama, e-mail: [email protected]

Inquiries about news coverage: Keiko Tanaka, Shiori Koga (PR Department)
Telephone: +81-03-5459-0372 E-mail: [email protected]

Press Contact:
Mio Matsumoto
APAC PR Director
MicroAd, Inc.
9F Shibuya Prime Plaza, 19-1 Maruyama-cho, Shibuya-ku, Tokyo 150-0044, JAPAN
81-3-5459-0372
http://www.microad.co.jp/en/

MicroAd, MicroAd BLADE, BLADE APAC NETWORK, Online Advertising, APAC Region, DSP, inventories