14th June 2011 - Given the million and more information, web pages, and web sites online; it is actually hard to find one that stands out which exactly fits an internet user’s wants. People controlling the world of the internet have figured creative ways to market a website. One of these internets marketing strategy is SEO Services.
This strategy is a kind of the so called search engine optimization or the SEO. This is a procedure of increasing the visibility of a website or a web page in search engines. Search engines are a more efficient way to look for the right website that web users want compared to mere backlinks. There a number ways one can optimize a website. It can be through editing the web content and/or the HTML coding to escalate its relevance to specific keywords. Or to promote the website to increase the number of backlinks, which is also referred as inward links, inbound links, inlinks, and incoming links. And this is what we referred as link building.
Search engines use the number of backlinks to determine the webpage’s search engine ranking, popularity, and importance. This is the particular goal of the said SEO tactic: to build as much links in as much and as varied pages as possible to keep it advertised and known to the internet public. As creative as people get, there are numerous ways to promote a web page, build a link, and increase one’s search engine ranking. This includes paid link advertising or link buying, social media marketing, link baiting, and press and blog relations.
Most of these marketing techniques are free of use for everyone. This how this service became so popular to web users. Although, some are more complex as they would require actual marketing and preparations, like link baiting. Techniques like social media marketing are very prevalent in the web world. Social networks are perfect nests for this because of the big population from every demographic who participate in such networks. Various links can be randomly seen from somebody’s webpage online, and people who may have the same interest will randomly stumble it. Clicking it will result to another Backlink. Hence, enhancing the webpage’s search engine ranking.
Although, there are a couple of factors that influence the value of every Backlink. If the said Backlink is from an authoritative site on a given topic, then it will be considered of high value. If the two sites’ contents are geared toward the same keyword, then the Backlink is of high relevance and will have a very strong influence on the Backlink granted webpage’s search engine ranking.
Another determining factor of the backlink’s quality is the anchor text, which is the illustrative label of the hyperlink appearing on a webpage.
Congruency of this factor and the webpage’s actual content will highly affect the search engine ranking.
Because of the popularity of Link Building Service, a website’s ranking may be penalized when too much backlinks at very short period of time occurs. It is said that having a more than a couple hundred backlinks a day is risky.