While lawyers thrive on handling cases that are old and continuous they also need to add a certain number of new clients every year. Of course, if someone is happy handling a few numbers of cases then they wouldn’t bother about adding more clients. But if a lawyer, someone like you, is ambitious then adding new clients every year is a must for you. And you can do this effectively and economically with a website of your own. With a lawyer niche website and proper law firm marketing your clients will be coming in by the dozen.

A lawyer niche website? What are we talking about? A niche website is your web presence for your niche business. Most lawyers have a particular legal discipline that the practice. Someone specializes in criminal law, someone specializes in real estate law and someone specializes in divorce law. When someone is looking for a lawyer they always prefer going to someone with specialization. Someone that has been caught driving drunk would always prefer a lawyer that specializes in handling DWI cases. Hence, it is extremely important to have a niche website.

When your visitor comes to your website they immediately want to see what they are looking for. This means that you want to attract them with the first look and feel of your website and straightway show them the solution that you can offer. And immediately after that you want them to see the contact form and your office address and contact number. Some of the websites also have maps and you should also have a map showing your visitors how they can reach your website. And of course, you need to show them when they should visit your office. Some of the other important elements of your website include your personal profile and the profile of your firm and your client testimonials. You would also want to have some blogs and articles related to your legal business. This is how your lawyer niche website should look.

As far as your law firm marketing is concerned there are many ways that you can adopt. The basic law firm marketing concepts like PPC and banner ads are always there. Then there is SEO. SEO can be used effectively for marketing your website using keyword optimization, content creation, article marketing, link building, blog marketing, social media marketing and even mobile marketing. The objective is to make your website visible to your potential clients. And as more targeted traffic comes to your website Google and other top search engines will also rank your website higher. This will result in improved visibility for online searches.

Both lawyer niche website designing and law firm marketing can be done by experts. You should ideally look for someone that can design your website and also market it. This way you wouldn’t need to work with different partners for different purposes. One partner will offer you end to end solution. And you will have those new clients being added every year, thus boosting your business.
Getting a lawyer niche http://www.legalmarketingguru.com/niche.html website designed is the first step toward your law firm marketing http://www.legalmarketingguru.com/Latest-Entries-Archive/Latest.html .