For many businesses, the act of searching, targeting and acquiring new customers has always been the top priority. However, many businesses make the mistake of forgetting that there is still a lot that needs to be done in order to retain the customer by nurturing and strengthening the relationships with the customer. Smart businesses must learn to improve customer engagement and understand that the first purchase is merely the beginning of a long journey with the customer. Did you know that nearly 80% of businesses are brought by repeat customers? In that regard, customer retention is critical to survival and success of any business.
Here are the different ways businesses can improve customer retention and, consequently, improve sales revenue.
1. Offer free stuff
Thinking that a customer will trust your services or product right away and purchase your product or service is incorrect. Offering free version of your product or free trial is one way to win your customer. Freemium model allows customers to test your product and see if it is as good as you claim it to be. This is one of the best ways of converting prospects into paying customers if they like the free trial.
2. Trapping through Personalization
The average use visits a website for 10-20 seconds, however, pages that are relevant to the user and offer irresistible value proposition will attract the user and hold his/her attention for a longer time. Therefore, offering relevancy is the key to attracting and retaining your customer. Big brands often offer personalization to first time users as one of the customer acquisition strategies. For instance, you can display your product to reflect the customer’s gender, location and preferences.
3. Using customer surveys
Businesses must find a way of gathering accurate customer feedback about the experiences the customers have had concerning a service or product. Survey is easily the easiest way to do this because it will give useful data and metrics to understand your customers better. According to social media research, surveys are useful in when it comes to recycling customers back into the top of the sales funnel. When customers are surveyed, they feel that their opinion matter and feel that the business is proactively communication with them. Businesses can use the surveys to make important decisions that affect the customers. This method effectively leads to customer retention.
4. Scheduling time with customers
It is also important for businesses to learn to build better and stronger links with the customers in order to make them feel important and appreciated in the business. Your customers should feel that their suggestions and views count. Keep in touch with the customers through mobile messaging, email, mail, social medial and through all channels that you can think of. Let them know about the latest package alterations you are offering them and ask them about what they feel about your products and business in general.
All in all, customer retention is not just about offering great customer proposition. It is about maintaining open communication channels with your customers and taking into consideration various customer feedbacks.
Find more information relating to Customer acquisition strategy, and Customer retention strategy here.
Media Contact:
Joshua Bentley Cameron
enticeengageretain.com.au
Brisbane , Queensland , Australia
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Fortitude Valley, Brisbane
QLD 4006
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Fortitude Valley, 4006
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