Global Predictive Analytics Market to be Worth USD 7.8 Billion By 2020


Posted March 30, 2016 by alishagonzales

Global predictive analytics market was valued at USD 2.5 billion in 2014 and is expected to reach USD 7.8 billion by 2020, growing at a CAGR of 17.0% between 2015 and 2020

 
Zion Research has published a new report titled “Predictive Analytics Market by Software Solutions (Data Mining & Management, Decision Support Systems, Fraud & Security Intelligence, Financial Intelligence, Customer Intelligence and Others) for Customer & Channel, Sales and Marketing, Finance & Risk and Other Applications : Global Industry Perspective, Comprehensive Analysis And Forecast, 2014 – 2020” According to the report, the global predictive analytics market was valued at approximately USD 2.5 billion in 2014 and is expected to reach approximately USD 7.8 billion by 2020, growing at a CAGR of around 17.0% between 2015 and 2020.

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Predictive analytics explore large quantities of data and past events to identify patterns and build forecasts about future events. It is set of different techniques and technologies that include machine learning capabilities, and improved big data aggregation technologies. Predictive analytics helps to solve real world’s problems in economics, business, government and others. It is widely used in different sectors like financial, communication, retail and marketing organizations with a strong consumer focus.

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The predictive analytics market is segmented on the basis delivery mode including cloud based and predictive on-premises installation. Cloud based segment accounted for largest share of predictive analytics market in 2014. This segment is expected to witness significant growth in the years to come owing to increasing IT priorities among different enterprises over the past couples of years. This delivery mode has a much faster time to value which is a critical advantage for the approach.

Based on software solutions, predictive analytics market has been classified into customer intelligence, decision support systems, data mining and management, fraud and security intelligence, financial intelligence and others (Including performance management, campaign management etc.). Fraud and security intelligence and financial intelligence are key segments contributing to drive demand for predictive analytics.

Key application areas for predictive analytics includes customer & channel, sales and marketing, finance & risk and others. Finance & risk was largest application segment with over 42.0% market share of total revenue generated in 2014. The predictive analytics helps to analyze fraud vulnerabilities and security breach. Marketing segment is anticipated to emerge as a biggest user of predictive analytics with cross-selling, campaign management, budgeting and forecasting models in the coming years.

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Some of the key participants in predictive analytics market includes Microstrategy Incorporation, SAP AG, Information Builders, Fair Isaac Corporation, Tableau Software Inc., IBM Corporation, Microsoft Corporation, SAS Institute Inc, TIBCO Software Inc, Teradata Corporation and Oracle Corporation.
This report segments the global predictive analytics market as follows:
Global Predictive Analytics Market: Delivery Mode Segment Analysis
Cloud Based Technology
On-Premises Installation
Global Predictive Analytics Market: Software Solutions Segment Analysis
Customer Intelligence
Decision Support Systems
Data Mining & Management
Fraud & Security Intelligence
Financial Intelligence
Others (including performance management, sustainability intelligence, campaign management etc.)
Global Predictive Analytics Market: End-Use Segment Analysis
Banking, Financial Services & Insurance (BFSI)
Government, Public Administration & Utilities
Telecom And IT
Transportation & Logistics
Healthcare
Others (including Energy, Media and entertainment, Engineering & construction etc)
Global Predictive Analytics Market: Application Segment Analysis
Sales & marketing
Customer & channel
Finance and risk
Others
Global Predictive Analytics Market: Regional Segment Analysis
North America
U.S.
Europe
UK
France
Germany
Asia Pacific
China
Japan
India
Latin America
Brazil
Middle East and Africa

Table Of Content:

Chapter 1. Introduction
1.1. Report description and scope
1.2. Research scope
1.3. Research methodology
1.3.1. Market research process
1.3.2. Market research methodology
Chapter 2. Executive Summary
2.1. Global market revenue, 2014 - 2020(USD Million)
2.2. Global predictive analytics market: Snapshot
Chapter 3. Predictive Analytics market – Global and Industry Analysis
3.1. Predictive analytics: Market dynamics
3.2. Value chain analysis
3.3. Market drivers
3.3.1. Drivers of global predictive analytics market: Impact analysis
3.3.2. Technological advancement
3.3.3. Strong demand from enterprises business
3.4. Market restraints
3.4.1. Restraints of global predictive analytics market: Impact analysis
3.4.2. Complex process and scarcity of expertise
3.5. Opportunities
3.5.1. Rising demand from developing countries
3.6. Porter’s five forces analysis

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Tags predictive analytics market
Last Updated March 30, 2016