KC Tools is an Australian owned and operated company distributing quality
industrial tools to a national and international network of over 1000 retailers across Australia, New Zealand and Europe.

To promote and elevate their new website, KC Tools partnered with dtb!
Advertising to create a complete digital strategy that included Facebook
advertising, Google Adwords campaign and ongoing Search Engine
Optimisation (SEO) to elevate the KC Tools branding and increase the visual
presence of their new website.

The KC Tools website plays a vital role in the ongoing marketing and
communication of the company, so it was essential for the digital campaign to draw leads across to the website, increase traffic and encourage customer interaction through exciting online competitions and eNewsletter registrations.

And the 3-week campaign results were astounding!
• During April alone, over 1,224,000 ads were displayed on Google which
have continually place KC Tools in the prime, number one position on
searches for the key words integrated across the website. This has helped
with the organic ranking, with more and more keywords placing KC Tools
higher in the search results, pushing the website up through the ranks to
appear in the top pages and multiple searches appearing on the coveted
page one.

• Over 4,814,583 people were exposed to KC Tools via Facebook
advertising. KC Tools Facebook likes has increased and are now over
14,000 and there has been some great fan engagement with regular posts
and consumer competitions.

• Over 17,000 visitors to the website during April who viewed over 55,000
pages, a 36% increase over the previous month, with 93% of those being
new visitors!

• 1,100 new eNewsletter subscriptions, providing names, emails and
postcodes, essential for building a strong database for KC Tools to
engage, connect and provide special offers.

With results like these, it is no wonder KC Tools is Australia’s leading
industrial tool distributor and we can’t wait to get started on their new online advertising campaign to drive and support stores and in-store traffic.
Are you getting the results you want from your advertising campaigns? Give
us a call on (07) 5458 5600 and let dtb! drive your campaign to the top of the charts!