In our fast paced world it doesn’t pay to sit back and wait for your customers to come to you. You need to put your business right in front of them.

To increase the visibility of your business it’s best to combine a range of
advertising and marketing tactics to gets your key messages heard. You could ‘put all of your eggs in one basket’ and watch that basket closely. Or you could choose a number of different marketing and promotion options which can work to help you understand what works best for your advertising and marketing activities, allowing you to reach more of your target market more often.

To start marketing your business, you should first ask yourself:
• Who is my ideal customer? What type of customers will make my
business more profitable?
• What do these ideal customers want or need from my business?
• What messages and services do I need to attract these ideal
customers?
• What is my unique point of difference? What can my business give
these ideal customers that they can’t get elsewhere?
• Where can I find these ideal customers? Where do they live, shop and
hang-out?
• What would be the best marketing, advertising and promotional
methods to reach these ideal customers?
• What marketing, advertising and promotional activities will deliver me
the greatest return on my investment?
Some of the above questions you may not be able to answer, that’s where we can help you. Before then though, here are some quick tips to consider when promoting your business:
• Know what your competitors are doing to engage their customers and
keep up to date with what is going on in your industry. Keep informed
via social media, blogs, newsletters and Google alerts.
• Promote your brand on everything. You want your customers to
associate your key services and products with your business, so get
your brand on everything potential customers might see, such as;
letterheads, email signatures, staff t-shirts, pop-up banners, even
cupcakes!
• Think outside the box. Do something different from your competitors. If
you know your customers you will know what kind of advertising works.
You could advertise on disposable coffee cups, unique spaces such as
the side of bins, buildings, elevator doors, side walks, the opportunities
are endless!
• Always record and monitor the results of your advertising. This will
allow you to modify your messages and advertising methods to
effectively reach your target market.

Give us a call at dtb! Advertising on (07) 5458 5600 today so as we can help
you plan an effective marketing and advertising strategy that will get you
ahead of your competitors and in front of your ideal customers!