Zenergy is a very popular yoga and cross fit studio, based in Brisbane. They have clients that attend at the gym everyday and they have clients that sign up for a membership and then never come back.

The latter clients tend to be the ones that don’t learn about yoga as a discipline and they just assume that it is not for them. Zenergy want to make sure that they don’t have clients that are wasting their money.

This is one of the reasons why they have yoga classes separate from their memberships. This means that people don’t have to pay for a membership to join the class. They can attend and see if it is for them or not.

This does not mean that the yoga classes are free, clients will still have to pay for the class, but there is an option for a trial price and then group costs if the client enjoys the class and they want to attend more.

Website

Zenergy wanted to take this one step forward though. They wanted their new clients to know all they need to know about yoga, when they first attended at the class. Therefore, they won’t have many questions and they can just enjoy the class.

This is why the company decided to have information pages on their website. They have a ‘frequently asked questions’ page about yoga and about cross fit, and they will tell clients everything that they need to know about the gym.

The style of yoga that they teach is called Vinyasa and is more about rejuvenating a tired body. Therefore, this style of yoga is perfect for people that might experience a high level of stress in their lives.

The fact that they have information about the style of yoga, on their website, is incredibly helpful because some clients might turn up and expect the more intensive style of yoga, Ashtanga, and Vinyasa might not be for them.

Meditation

The information page indicates that each yoga class is completed with a session in meditation. This will help clients clear their minds and prepare them for what might be ahead in their lives.

Equipment

Another great addition to the information page is that it indicates what equipment that clients might need to bring with them. In fact, they don’t have to bring any equipment at all.

The gym has rubber flooring that is perfect for yoga, so the individual clients do not need to take their own mat. The only things that the website suggests is to bring a towel and maybe a jacket in the winter months, during the meditation session.

A company spokesperson added, “We are very happy with the success of our ‘frequently asked questions page. Since the page has been live, we have seen an increase in the number of people signing up for our trial sessions. We believe this is because they have been able to find out information yoga themselves, without having to contact the gym.”