The global marketing resource management market size was valued at USD 2.5 billion in 2019 and expected to expand at a high CAGR of 11.6% during the forecast period 2020 to 2027. The need for ensuring brand and regulatory compliance, need for reducing cycle time projections through content duplication and distribution, and benefits of interconnected solutions and third-party integration are the key factors to driving the market growth.
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The market is segmented on the basis of component, deployment type, organization size, industry verticals, and region. On the basis on component, the solution segment is expected to hold the largest market share during the forecast period. By deployment type, the adaptation of on-premises solution has a significant market share due to associated benefits of configuration and multiple customization options. In addition, on-premises deployment empowers the organization by giving them the ownership of their data and flexibility of integration. On the basis of region, North America is accounted to hold the largest market share of marketing resource management (MRM) industry globally.
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The report provides both, qualitative and quantitative analyses of the market, the competitive landscape, and the preferred development strategies of key players which help to formulate competitive market strategies and make informed decisions. In addition, the report has dedicated section covering market forecasts and analysis for leading geographies, profiles of major companies operating in the market and expert opinion obtained from interviews with industry executives and experts from prominent companies.
According to Research Corridor, this study will provide in-depth analysis of segments on the basis of current trends, market dynamics and country level analysis of marketing resource management (mrm) industry. This report provides market estimates and forecast for the period 2018-2027, along with respective CAGRs for each segment and regional distribution for the period 2020-2027. In depth analysis of competitive landscape, porter's five forces model, value chain analysis, and pricing strategies are also covered in the report scope.
Historical & Forecast Period
2018 - Historical Year for marketing resource management (mrm) Market
2019 - Base Year for marketing resource management (mrm) Market
2020-2027 - Forecast Period for marketing resource management (mrm) Market
The marketing resource management (mrm) market report offers a primary overview of the marketing resource management (mrm) industry covering different product definitions, classifications, and participants in the industry chain structure. The quantitative and qualitative analysis is provided for the global market considering competitive landscape, development trends, and key critical success factors (CSFs) prevailing in the marketing resource management (mrm) industry.
Marketing Resource Management (MRM) Market Segmentation:
Planning and Spend Management
Channel Marketing Management
Consulting and Implementation
Training, Support, and Maintenance
By Deployment Type:
By Organization Size:
Small and Medium-sized Enterprises
Consumer Goods and Retail
Information Technology (IT) and ITeS (Information Technology Enabled Services)
Healthcare and Life Sciences
Media and Entertainment
Travel and Hospitality
Energy and Utilities
List of Key Companies:
Rest of The World
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