There are many of us women who spend our free time in making useful and creative handmade products. One such creative hobby is pottery making. While in Rural India, we see both men and women using the pottery wheel to churn out beautiful pots and wares to be sold in the local markets, nowadays, this trend is seen in urban India too among urban women pursuing pottery making as a hobby.
It’s time for such women potters from both rural and urban India to turn their talents into a full-time business venture. Women in Business is there to provide you all the necessary support to start your pottery business from home.
Let’s find out below how to start a home-based pottery business
For any business to start with, a little investment is necessary. Before making any investment, there are certain things to consider. This is how you can proceed.
Be an expert in pottery making
First of all, you should know the art of making pots, what equipment and supplies are needed to make pots and where are you going to make the pots. If you are not an expert in pottery making, it is always better to learn the art to upgrade yourself. Either you make pots using wheel throw or by hand. With expertise, you might be able to glaze the pots in-house or you might give it to someone else for glazing and firing.
Decide on the space for pottery making
You should also decide upon the space where you will make the pots. If your kiln is electric, you should also arrange adequate power supply to handle the equipment. Once you have decided to start your business with your expertise, you have to decide whether you will take a rented space to set up your studio or whether you will do in-house at a comfortable space in your home. At the initial phase, a home space is recommended so that you can save your money and use it for other purpose. It’s of course a personal choice.
Supplies and equipment
Once you have decided your workspace, there are a number of items and equipment you will require like as clay, hand tools, wheel, work table, carving and decorating tools, glaze and colorants, storage and display shelves, kiln and so on. You have to be mentally prepared to spend on these equipment and supplies, irrespective of the cost, for your business. In other words, you have to create your in-house studio.
How to promote and market your pottery business?
It is important to develop an efficient marketing strategy for selling your creations.
• Spread a word about your business among your known circles, friends, relatives and neighbors
• Expand your network. Keep a small notebook with you to create a mailing list or a contact list whenever you attend a function or social event and meet new people.
• Send out mailers or messages reminding people of your work and your products
• Allow customers to visit your studio and purchase pottery right out of the kiln.
• Attend exhibitions, fairs and art festivals. You can reach a broad audience through this.
• Don’t hesitate to notify your prospective customers whenever you create a new product or display your products at local exhibitions.
• Post pictures of your work on FaceBook, Instagram and other social media sites.
Be a coach or trainer
In addition to creating and selling pottery items, you can also generate additional revenue by holding vocational or training classes on pottery making and pottery glazing techniques.
Get your pottery business started at Women in Business
To run a profitable pottery business, you should not only possess artistic talent but you should also be able to balance your artistic abilities with an entrepreneurial spirit. In other words, you should have skills like as product development, marketing, accounting and sales to ensure long-term success. India’s only women entrepreneurship platform women in business is here to help you on this. While you concentrate on making your pots, vases and other wares, we take care of all other aspects related to marketing, sales and other intricacies of a business and help set rolling your pottery business.
For details, connect with us at 9319615050 or on our Facebook page. You can also visit our site womeninbusiness.in for more information.
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