If you have a web site, you are probably wondering about the overall traffic to your site. Such as, how much traffic does your site really get? Where is the traffic coming from? How do visitors actually find your site? The important question now is what should you do or how do you even begin to address these issues. A thorough web site traffic analysis can answer these questions and also provide valuable insight into the traffic to your site.

Web site analytics may be correctly defined as the measurement, collection, analysis, and reporting of internet data for purposes of understanding and optimizing web usage. The actual profit your site generates might be the best indicator that explains whether your strategy is working. However, we all know that your profit alone is not enough of an accurate measurement. Although it is the sale that really matters to an online business or any business for that matter, there is much more happening between the marketing of a product and the final sale that we need to consider. Generally, most web site marketing campaigns today not only measure web traffic, but are also used for business and market research as well as attempting to assess and improve the effectiveness of a site.

Web analytics can provide information and answer various questions regarding your website traffic. For example, what is the number of visitors to your site, the amount of time visitors spend on your site, the number of times the internal landing pages are visited, how deep visitors go into your site, which landing pages encourage visitors to make a purchase, and a number of other issues on which you might want to concentrate. This is where web site traffic analysis comes in. The statistics found when performing an analysis is vital to making sure that the strategies employed currently are relevant and effective.

The online marketing campaign also acts as a web traffic estimator that provides important data, especially if you want to get figures before and after launching a specific marketing campaign. It measures how many people visit from another site (or their journey towards your site, also known as off-site analytics) and your visitors journey within your site (on-site analytics). These are two important data measurements you will need if you are testing each marketing strategy.

Many web analytic services can provide a very comprehensive list of reports and present you with a wide range of data regarding many different areas and aspects of your site. Employing a web analytics service to perform an analysis of your web site and obtain valuable information may be an excellent option even though the cost may seem expensive and unnecessary.

There are also a number of web site traffic tools you can use to accumulate this data by yourself. Alexa, Yahoo Web Analytics, and Google Analytics are the most popular. These providers offer fairly comprehensive web analytics solutions. Remember, you must have the time and desire to perform these tasks yourself and some expertise in evaluating all the data. With the aid of any of these web sites, you will learn how to expand and move forward with your business.

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