Google Adwords Enables you to Follow Your Customer with Retargeting
You’ve seen it, I’m sure. You visit a site, stay on it for a while, and then leave. But then you keep seeing ads for the company, or even the product page you were on. That’s retargeting.
With Google Adwords, if an interested customer has visited your website, they get a cookie from a code you’ve put on the backend of your site. When they leave your site, you can target your ads to follow them on the Google Display Networks, or Google search.
You pay extra for it but it really does work to increase sales. Think about it... Those people were interested enough to come visit your site. You can get seen by them again - and then again and again - while you’re business is still on their mind.
Let's say you have a baby products store. An interested parent-to-be clicks on your ad and visits your landing page for strollers. In doing so, their browser picks up your Google AdWords cookie. They leave to do some more shopping around.
Google Adwords Enables you to Reach Your Mobile Customer Where They Are
Your customer might be right outside your door when they’re searching for your products or service.
Google AdWords gives you loads of mobile optimization options and allows you to target with both text ads and image ads.
Google Adwords Enables you to Choose, and Optimize, Where your Ad is Seen
Google has tons and tons of ad partners. You’ve may have read a blog in your own marketing niche, and seen ads specific to that niche. More than likely that blog is part of the Google Display network.
What does that mean for you? Well, it makes it easy for you to advertise on popular niche sites - where your customers are.
You can track your results and even exclude sites that aren’t performing as well as you’d like.
Google Adwords Enables you to Get Measured Results
Google AdWords gives you tons of customizable options to track and measure all of your campaigns in one dashboard.
You can, for example, set and track your own goals for:
Return on Investment (ROI)
Traffic to your Website
Brand Awareness
Sales and Conversions
You can also measure the results of each of your Google Adwords within your ad groups. You can see metrics like:
• What keywords are performing the best
• What headlines get the best click-through-rate
• The times your ads are best performing
• And so on and so on

Google Adwords Enables you to Control Your Own Budget
If you’re a small, local business you may be more familiar with offline advertising methods. If so, you’re likely paying a set fee for each ad you publish or run. And you’ve likely used to signing a contract too, agreeing to run "X" number of ads for "X" amount of money.
With Google AdWords though, you can set your budget for each ad you run - and you can change it whenever you want.
If an ad is performing really well you can increase your results by increasing your ad spend. If it's underperforming (low impressions, low clickthroughs, etc) decrease ad spend or stop it and test something. Simple!
Google Adwords Enables you to Run Multiple Campaigns for Your Marketing Needs
A really cool thing about Google Ads is that your can run a whole bunch of different ad campaigns for a whole bunch of your marketing objectives.
Let’s say you have an event-planning business. You want to market your services for...
• Wedding planning
• Corporate events
• Fundraisers
You could set up three different marketing campaigns - one for each of your targeted services.
You can then set up multiple ad groups for each campaign. In your ad groups, you can target with different keywords.
Google Adwords Enables you to Continuously Improve Your Results
Unlike any offline advertising you’re doing it’s very simple to monitor your real ROI on Google AdWords. It’s also pretty simple to tweak your ad copy to get better results, and improve your profits.
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