In the world of business, Google Ads can be a hugely successful tool for driving traffic, marketing your product, and getting sales. If you've been ignoring the most popular (and effective) online advertising platform in the world, it's time for you to take a second look.
Google Adwords Enables you to Reach Your Customer When They Want Your Stuff, No Matter What
Any business, regardless of size, wants to be found on the first page of Google. Getting seen by customers at the exact time they are looking for your information, products, services, deals or location is intent marketing (marketing based on someone intending to find your products), and it’s profitable.
But as a small business hoping to organically get on the top ten search results, you have to recognize you’re competing with career-long, experienced, motivated SEO experts.
But with Google AdWords you can compete on the same level, no matter how long you've been around or your own expertise. You can get your message viewed by your market, exactly when they’re searching for your specific product, service or offers.

Google Adwords Enables you to Reach Your Local Customer, Reliably
AdWords gives you location targeting options. So if you’re a locally based business, (such as a neighborhood restaurant), a regional company (such as a state bank), or even an e-commerce site (with, say, country shipping restrictions), you can geo-target to get seen by your consumer. And you’re not wasting ad dollars on those who aren’t in your area.
AdWords enables you to easily target countries, areas within a country, and radius targeting (to show your ads to people within a certain distance to your business). You can exclude locations, too, even in your proximity targeting.
Google Adwords Enables you to Show your Location to Searchers
By using Google Places in conjunction with AdWords, you can show a map of your brick-and-mortar shop with your ads.
Google Adwords Enables you to Show Your Contact Information
You’ve probably seen ad extensions on ads everywhere, but you might not have known how they worked.
Ad extensions let businesses like yours enhance their Google Adwords with phone numbers, addresses, app downloads, site landing page links, reviews, previous page visits and lots more. They show up in blue and appear just below your ad description.
By including more contact information in your ads, ad extensions make it way easier for your potential customer to connect with you.
While ad extensions don’t cost anything more to include in your ad, you are charged the same for a click on them as you are for your headline. For example, if someone clicks on your phone number to call you directly from your ad extension, you’ll be billed for this paid conversion. (Yup, Google can track clicked phone calls on mobile, tablets and desktops.)
Google Adwords Enables you to Allows you to Target Highly Specific Searches
Keywords, keywords, keywords. This is what Google AdWords is known for.
The more targeted your keywords (and keyword phrases) are the better Google will rank your ad. You’ll also reach a lot more consumers who want exactly what you have right now.
If you’re using Google AdWords directly, be sure to research through suggested keywords for every ad group you create. Some Google ad providers offer to do the hard work for you by choosing the most optimized, targeted keywords for your ad group campaigns.

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