SEO is a part of the big picture in online marketing. Only those who master all disciplines will be successful. Even in 2018, search engine optimization will neither be a rocket science nor a science.

The market research company Comscore expects that by 2020, every second search query will be made by voice. In search engine optimization, voice search is the next big thing. On May 18, 2016, Google CEO Sundar Pichai said in his Google I / O keynote that 20 percent of all requests within the mobile app on Android devices are voice searches.

Before we come to concrete SEO measures for the voice search optimization, we must briefly acquaint ourselves with the basics. Even before there was a voice search, Google had provided, among other things, a major update for the basis of the voice search: the Hummingbird update.

With the Hummingbird update, Google also took into account the user’s intention and the contextual meaning of a search query. This path will be followed up in language search and built on.

Today Instead of typing keywords, we talk to the language assistant. At the Microsoft Build Developer Conference in 2016, Microsoft CEO Satya Nadella stated that:

“Human language is the UI layer”

It is obvious that spoken language is usually more extravagant than manually typed searches, especially on a mobile device, where the input is a bit more time-consuming. So we can talk about 150 words per minute, but only write about 40 words per minute.

Indeed, Voice search optimization is the next big thing in SEO

With the increasing accuracy of digital assistants, it is becoming more and more important to respond to users’ specific requests as accurately as possible. The big challenge of SEO 2018 will be to ascertain the intentions of the users in order to react to them with relevant content.

Artificial Intelligence and SEO

Artificial intelligence is one of the most important technologies of the future and has long since made its way into everyday life.

Google is in my opinion the strongest artificial intelligence on our planet. It will eventually provide us with an answer instead of search results. Therefore my thesis is this: The search engine is dead, Google becomes the answering machine. Google’s artificial intelligence is an enormous opportunity on one hand, and on the other hand, this Artificial Intelligence has to be controlled very carefully so that it does not end in a Skynet – the AI from the movie Terminator, which can no longer be controlled.

Since Google uses its artificial intelligence RankBrain to evaluate the most relevant content, general ranking factors are losing importance. No longer is the single keyword crucial, but the context of the search query. Good content today is provided by relevant content, technical factors and a long user stay on the website.
Artificial intelligence already has a major impact on search results. AI systems make a major contribution to answering the countless, complex and sometimes unpopulated search queries.

Google’s determination to move the AI sector forward should bring us some exciting developments in 2018.

Long term business with the right SEO strategy

An ultimate SEO strategy is one that can be used for the majority of all website owners, and is independent of business models. It should work just as well for news websites as for online shops, social sites, blogs, but also for hobby sites, affiliate projects, institutional websites, B2B and any other types of websites.

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