Target the Right Keywords
Keyword research is one of the most important aspects of SEO. This should be the first thing you should look into when you plan to learn how to start a blog. It lays down the foundation of your optimization and you shouldn’t get it wrong. By targeting the right keywords, you can help Google understand what your content is about. This increases the likelihood of popping up your articles in response to a search.
Focus On Low Difficulty Keywords
Keyword difficulty is an important metric you need to keep an eye on while choosing a keyword for your blog articles. The higher the keyword difficulty, the more fierce the competition is and the harder it is to rank for.
When choosing keywords, the general rule of thumb is to find the ones that have a decent traffic volume with low competition.
Focus On Long Tail Keywords
Long Tail keywords are three or four phrase keywords that are very specific to what you’re selling. They are generally easy to rank because of their low competition. Whenever your potential blog reader uses a highly specific search phrase on Google, they tend to know exactly what they’re looking for. And if you can create content that matches that search intent, you’ll be sure to rank high!
Use Your Keywords in the Title and Subheadings
There’s some correlation between keywords in the title tag and Google rankings.
Alongside, you use your primary keyword and its different variation in your content’s heading tags as well. But don’t stuff your keywords in an attempt to manipulate your site’s ranking because that can have a negative impact.
Write Compelling Titles and Meta Descriptions.
Did you know that click through rate (CTR) for your page in the search result is also a ranking factor on Google? For example, if your article is listed in the third position for a keyword and you managed to receive more clicks than the first, you’ll eventually rise to the second or first!
Make Your Blog Responsive
Google uses mobile-first indexing. That means that it looks at your mobile site to determine how to rank it in search results, even if the search is on desktop.
That means it’s important that your site works well on mobile devices, even if most of your traffic is on desktop.
Optimize for Featured Snippets
If you want to get the most out of your content, then it’s smart to optimize your blog to show up in featured snippets.
Featured snippets are shown before the first position, usually in a box with an image, video or a table. They stand out in the search results which helps you to get more clicks.
Optimize Your Images to Drive More Traffic
Here’s a secret that most bloggers don’t know about: Google Image Search can send a lot of traffic to your blog if you optimize your images properly!
Ensure That You Have User-Friendly URLs
To ensure that you have user-friendly URLs, you need to make sure your URLs are short and descriptive.
If you’re starting out, make sure to change the default permalink structure, so your URL looks shorter and pretty.
Improve Your Site’s Load Speed
Page load speed is a ranking factor, which means that if you want to outrank your competition you’ll need to make your pages load faster.
Even if the Page load speed wasn’t a ranking factor it’s still important if you are serious about delivering the best quality to your readers.
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