Writing an effective blog post that targets the correct keywords can be a real struggle for many online businesses. Trying to balance the context of your content between your users' needs and the ability to rank for a particular word can lead to stale content that is ineffective for your business in the long term. Sometimes it is worth slowing down to stop and think about your content creation efforts and how to get the most out of your writing. Here are a couple of tips that can help you create blog posts that are loved not only by search engines, but by readers as well.
Do the Research
Begin by assessing the subject matter of your business. What words would you use to define your blog? Narrow down the general topic of your site and the types of categories it will branch off to. Use this as a starting point to begin planning your keyword research. Start by creating a list of words that describe the content of your site and blog posts. Once you have a list, it's as easy as plugging the terms into search engines to see how competitive and relevant they are. Pay attention to the data you find and note where you have room for opportunity. Finding the right topics and phrasing allows you to hone in on your target audience, possibly even new markets, thus helping build your blog and business.
Find the Right Balance
While it is tempting to try and stuff keywords into your blog content with as many variations as you can, this can be less helpful than you might think. From a user perspective, having a word repeat in quick succession more than a few times can be a bit tiring. Not only does it make what you're saying less interesting to the user, but it is also disruptive to their reading experience. For example, if you were to sit down to read a book and saw the word digital marketing 15 times on a single page, you'd have real questions about the education level and writing proficiency of the author. This doesn't change for readers on the internet, and should not be forgotten. That is why doing keyword research is so important. It gives you more phrasing options to avoid creating a post that is filled with business jargon your users might not understand. That's when the balance of word relevancy and long-tail phrasing come into play. To optimize your blog, it doesn't matter how many times you include the keyword as long as there are terms that relate to it, or even a longer phrase that supports the targeted word. Google has become more aware of word relevancy and will acknowledge any phrases in your post that match with the topic.
Contextualize the Keyword
While it is a bit rudimentary, sometimes the best approach to take when trying to incorporate a particular word into a blog post is to try and contextualize it once you've written the rest of the content. This means that ideally you would take the time to map out a blog post in a way that is aimed to bring value to your users first and worry about adding the keyword to the mix later. This is probably the best way to begin writing a blog. Since you already have the topic in mind, the key phrases will naturally occur throughout the post, then when editing you can either remove or insert words wherever necessary. Focusing on the overall subject rather than the keyword is better because if you begin with a particular word in mind, you may find yourself forcing it into the writing. Remember, users want to be entertained, not overwhelmed, when reading a blog.
Choose the Right Blog Format
Just like novels and other works of writing, blogs also have different types of formats. Since users are often looking for solutions to problems, informative blogs are popular for answering their queries. However, if you see yourself repeating the same kind of post and looking for something to improve your overall SEO, there are some other types of blog posts that often perform well. As mentioned, users search the internet to be informed, but there are ways to increase their interest and engagement with your posts. One of the more common well-performing layouts is a "how to" blog because of their ability to drive organic traffic due to their impactful educational nature. People want to know how to do things and it's likely that any "how to" post has a specific topic you can begin basing your keyword targeting around.
For more details on our products and services, please feel free to visit us at Online Marketing Companies, Online Marketing, Internet Marketing Company, Best Online Marketing Company India, Online Marketing Company India