WordPress has Market Share
Have you heard the rumors that WordPress is just for “blogging websites”? While this may have been true a decade ago, this understanding of WordPress is completely false. In fact, of the top 100K websites in the world, Builtwith shows that WordPress owns about 28% of the market.
Why does this matter? Well, because it creates other benefits of WordPress (like support) that I’ll talk about more down the list.
WordPress is Widely Supported by Agencies
Another great benefit of WordPress, because of it’s market share, is that many, many, many agencies providing professional web design services use WordPress to develop their client websites; or have at least used in the past. Now, don’t get me wrong, this doesn’t mean that all agencies will do an amazing job with WordPress, but at least you aren’t having to travel far and wide to find someone who can help.
Additionally, there are great resources out there like Codeable for finding a WordPress developer in a pinch.
Great Hosting Options
As WordPress has evolved over the years, a few great hosting providers have decided to specialize specifically in WordPress. For instance, WPEngine, as its name suggests, does precisely this and their offering is amazing.
Whenever a business chooses to niche it makes it easier for them to become superior in their market. WPEngine is one of the best options on the market for WordPress hosting simply because they made their business much simpler by not hosting other platforms. Here are some features I love about WPEngine:
• Automatic daily backups with one-click restore
• Incredible security – they’ll even notify you if any of the plugins your website is using have known vulnerabilities. It’s easier for them to keep their hosting secure because they really know the WordPress platform.
• Speed – with WordPress being their only platform, WPEngine has been able to hyperfocus on speed and even has caching software ready to use out of the box
You Can Create Custom Themes on WordPress
In addition to purchasing a theme, organizations can also hire an agency to build a custom WordPress theme. By going this route, you’re still using a sophisticated framework with innumerable features built in, but you’re also extending it and creating a design that’s on brand.
Instead of asking “what can this theme do and can we make this work?” you can ask “what do we want to do with our website?”. With custom WordPress theme development, there really aren’t much for restrictions… you can pretty much do anything and that’s a huge benefit of going with WordPress.
WordPress can be made Really Secure
Though it’s true that WordPress sites can be hacked – after-all, the bigger the market share, the bigger the target – but another benefit of WordPress is that there are many fairly easy-to-implement strategies for making your WordPress site very secure.
In general, strong passwords, keeping your software up to date and choosing a solid hosting company will remove the lion’s share of risk for your company. But after that, there’s still a plethora of security measures you can take.
WordPress is Search Engine Friendly out of the Box
In addition to creating content easily, another benefit of WordPress is that it has great Search Engine Optimization (SEO) out of the box. This is important because more than just creating quality content, you want to make sure that your content can actually be found by search engines like Google.
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