“People are Already into WhatsApp. Why not Using it for Business.” It was about 18.8 million users as WhatsApp audience in 2016 in the United States, and the number is going to be 25.6 million users till 2021. Facebook acquired WhatsApp in Feb 2014 for 19 billion US Dollars. WhatsApp is popular outside the United States but now is hitting strong competition from Asian-based social messenger apps such as KakaoTalk, WeChat, or Link.
• WhatsApp is free, available in 53 languages, currently used by 109 countries and more than 70% WhatsApp users use it on a daily basis.
• Your target audiences, whom you want to convert via WhatsApp Marketing, are already there in WhatsApp.
• More than 90% of the WhatsApp messages are opened and read, so it ensures great engagement.

Real-Time Service
Real-time customer service here means chat, voice calls, location tracking and video calls. Whatsapp marketing app allows you to get in touch with your user or audience through chat, call, and video and can solve any of their queries easily in few seconds. This allows a loyal relationship with you and your audience.
Take the Power of Groups
The primary step of a WhatsApp marketing plan is communication with your employees, clients or audience. WhatsApp group allows you to include up to 256 members. So you can create a group chat where all your colleagues or clients can interact. WhatsApp Groups are useful if you want to organize an official event or sale. Take advantage of groups as much as you can.
Take Advantage of Cross-Platform
Marketing is all about reaching people and communication. WhatsApp is a cross-platform messaging service, so it can reach to even the people who are not there on any social media platform. WhatsApp traffic analytics are available on many third-party resources. WhatsApp Analytics gives you the insights of the networks that are popular in your target audience. So WhatsApp marketing gives you the priority to adjust your social media strategy for your ideal target audience.
Broadcast Lists
Anyone who has your number saved can see the message that you sent to a broadcast list. If your users reply then, it will appear as one-to-one interaction, not to anyone else in the broadcast list. Creating specific lists and then blasting them as one-way communication is useful in increasing engagement. Like including links or invitations in messages. The process is much like people do on Twitter.
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