Secure Messaging
1. WhatsApp provides businesses and consumers with a highly secure messaging platform that safeguards all confidential data. Data security remains a priority in the current era, and WhatsApp lives up to the latest mobile security standards. WhatsApp’s end-to-end encryption allows only the recipients and senders to view the message content, and it completely restricts third-party accessibility.

Create brand awareness and product promotion
2. With the introduction of new features like status update and catalog in the WhatsApp Business account, the platform now gives more room for visual content, and users can check out what your offerings are without having to message you for this information.
3. Status update – you can run promotions and market newly launched products to generate more sales.
4. Catalog – Catalogs act as a mobile directory to put products on display. Thereby, you no longer have to send product images and supporting documents one at a time. Consumers will be able to see your brand’s full product inventory from its WhatsApp Business user interface.

3. Unleashing conversational commerce
5. Conversational commerce refers to the way end-users interact with their brand via chat-apps to get personalized and dedicated support.
6. Due to technological advancements across industries, the modern-day consumers can instantly connect with brand representatives or chatbots to get personalized product recommendations, quick support, or options to purchase products, all from within the messaging app.
7. With WhatsApp-enabled conversational commerce, you will be able to connect with multiple customers and provide personalized customer support and increase sales without any hassle.

4. Permission-based messaging
8. WhatsApp Business does not allow you to directly contact your users if they have not opted-in to receive your messages. If you want to start a conversation with your end-users, you must either request them to share their number with you or allow them to initiate a conversation.
9. In both cases, you, as a company, will respect the consumers’ right to reject or receive your message. This is more beneficial to you as a brand, as you will end up with a highly segmented audience base that is interested in your brand’s message.

5. Deliver personalized communication
10. Regardless of the marketing channel, sending customized messages to end-users is vital to driving higher conversions and engagement.
11. With WhatsApp Business, you can build on your personalization efforts at different stages of the customer lifecycle. You will also be able to add rich elements to these messages, such as video, audio, images, files, and QR codes.

6. Valuable insights
12. With the WhatsApp Business Statistics feature, you understand your customers’ experience better. The feature provides some necessary details, such as the total number of messages sent, delivered, received, and read.
13. This can help you develop a more targeted messaging campaign that will resonate better with your audience.

7. Feedback Mechanism
14. Feedback can help you improve all aspects of your business; this is why many companies request customer feedback. With WhatsApp Business, it is very easy to ask for one and get a reply in a matter of minutes since the platform has a high open-rate.
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