The global automotive HMI market is growing at a significant rate, due to the increasing need for improved user experience and convenience features and beginning of concept cars and electric vehicles in the automotive industry.
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Low price HMI empowering software, the mounting need for improved user experience and convenience features, mounting sales of premium cars, evolution in connected vehicles and augmented implementation by OEMs are the primary growth drivers for automotive HMI market.
Globally industry players are leveraging market growth by launching new products. The high level of capital requirement also poses a major barrier for the entry of new players. This offers an edge to the established players in the industry competition.
Geographically, Asia-Pacific is the largest automotive HMI market and is observed to witness the fastest growth during the forecast period due to mounting vehicle production and sales. An upsurge in disposable income, mounting R&D expenditure to progress product line and the upsurge in demand for automobiles is also up surging growth of the Asia-Pacific automotive HMI market.
Key players in the automotive HMI market are catering to the demand by collaborating with small players and investing in technologically advanced automotive across the globe. In December 2017, DENSO Corporation collaborated with BlackBerry Limited to develop an integrated HMI platform, which will optimally coordinate various HMI products such as display and sound in the automobile cockpit.
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In addition, in September 2016, Luxoft Holding, Inc. acquired Pelagicore AB, to improve its position in in-vehicle infotainment (IVI) and HMI industry. Continental AG, Synaptics Incorporated, Clarion Co. Ltd., Altran Technologies SA, Luxoft Holding, Inc., Valeo S.A., Delphi Automotive PLC., Visteon Corp., Magneti Marelli S.P.A., and DENSO Corporation are the key players operating in the global automotive HMI industry.
Source: VynZ Research